Billie Eilish Unveils Release Date and Title of New Album: ‘Hit Me Hard and Soft’
As anticipated, Billie Eilish has announced the release of her third complete album, titled "HIT ME HARD AND SOFT." In an emoticon-filled post on social media, she revealed that the album will be available on May 17th, accompanied by an album cover featuring Eilish underwater and swimming towards an open white door. She expressed her nervousness and excitement at the prospect of releasing the album in its entirety rather than a series of singles. The singer-songwriter thanked her brother, Finneas, for his collaboration on the album and shared her pride in their work. Eilish's message of love to her fans concluded her announcement.
Eilish's album press release came out with a fresh picture of her underwater, which resembled the cover of her album.
Billie Eilish has chosen a controversial title for her latest album that differs from her previous lowercase style. The all-caps title, "HIT ME HARD AND SOFT," aims to musically and lyrically evoke a range of emotions and genres, without conforming to current trends. According to a press announcement, the album immerses listeners in a vast audio landscape and confirms Eilish's reputation as an outstanding songwriter and artist, who has won multiple Grammy and Academy Awards.
As per usual, Eilish and her brother Finneas, who is also her musical partner, wrote and produced the album.
The statement explains that the album will be accessible on every online platform. Additionally, it mentions Eilish's concerns about the negative impact of physical products like vinyl on the environment. To reduce waste and help fight against climate change, the album will only be produced in limited variants and with 100% recyclable materials. All physical variations of the album will be released simultaneously with identical tracklists. If you want more information about the eco-friendly practices used during the album's creation, you can visit the official website, where they provide a detailed explanation.
Eilish has been talking about her album for a few weeks now. Last week, she gave us a sneak peek into the album through a series of posters in big cities all over the world. The posters didn't have her name on them but had her "blohsh" logo and parts of her song lyrics like "Did I cross the line?", "I try to live in black and white", and "She's the headlights I'm the deer." Eilish doesn't want to keep us waiting and is giving us little hints about her upcoming album.
Eilish's crew employed a comparable approach in the year 2021 to foreshadow the launch of her second complete album, titled "Happily Ever After."
Eilish and her musical collaborator Finneas have been focusing on promoting their song "What Was I Made For?" from the popular "Barbie" film and soundtrack through various awards campaigns over the past few months. However, they haven't released a new album since their previous one, "Happily Ever After," which came out in July 2021. Despite this, they have been touring and putting out other content in the meantime.
In the end of February, Eilish verified that her latest music album has been perfected. It's typically one of the final steps before an album gets produced and made available for streaming purposes.
She and Finneas revealed that creating the song "What Was I Made For?" caused a breakthrough in their creative process for Eilish's third album. They had been struggling to come up with new material, but writing this particular track was like opening a dam and allowing their inspiration to flow freely.
Eilish announced back in September that a complete collection of her musical work is currently underway. She mentioned that the album is gradually nearing completion and although there is no exact date as to when it will be released, the progress is definitely something to look forward to. Eilish expresses her thrill in creating the album.
