Tesco's Clubcard Pricing May Violate Law - Which?
Which? suggests Tesco might break the law in presenting Clubcard prices.
The group thinks that Tesco doesn't make it easy for shoppers to figure out the cheapest product because they don't explain the unit price of deals clearly.
Which? told the CMA about the supermarket. The CMA is the regulator.
Tesco said it followed all the rules. Tesco also said the claims made by Which? are wrong. Which? says the rules need to change.
Which? featured Heinz tomato ketchup in its pricing report about Tesco.
In Tesco, a bottle of 700g was discovered. The label showed that the standard price was £3.90. This means it costs 55.7p per 100g.
The Clubcard sign said a bottle cost £3.50. It didn't say the price per 100g. The size of the bottles were the same.
The ketchup bottle below weighs 910g. It costs £3.99. Each 100g costs 43.8p. It's cheaper than other options per 100g.
Many shoppers may be misled to believe that the Clubcard option is the best deal, according to Which?
Tesco Clubcard helps members save money by offering discounts on products. Members earn points when they shop at Tesco and these points can be exchanged for discounts. The more you shop, the more points you earn, and the bigger the discount you can get. Members can also get exclusive offers and deals that are not available to non-members. It's free to join the Tesco Clubcard and it can save you a lot of money in the long run. So if you shop at Tesco frequently, it's definitely worth signing up for the Tesco Clubcard.
Tesco might be breaking the law. This is what Which? said. Tesco decided to not use unit pricing for Clubcard deals.
The rules say that unit prices are important info. People need it to make smart choices on what to buy. It helps them get the best deal.
Sue Davies, head of food policy at Which?, thinks that supermarkets shouldn't compromise on quality in light of the high cost of living.
Tesco needs to make prices clear for shoppers to get good deals. But their Clubcard pricing is confusing customers and might even break the law. This is according to a lady who spoke about it.
Tesco needs to do better as the biggest supermarket in the UK. They should introduce clear unit pricing on all offers, including Clubcard promotions. This will help shoppers find the best value items easily. It's important for Tesco to consider its customers and take action now.
Tesco asked for advice and permission from their local trading standards office in Hertfordshire. The headquarters of Tesco are located there. A company representative confirmed this.
We really value giving good value and straightforward pricing. We support the request for more precise regulations in this field.
We follow the rules, but Which? made false claims about our Clubcard Prices program. This program helps many households save money regularly. We are disappointed with the accusations.
The CMA is looking into whether supermarkets are overcharging customers. They want to know if the supermarkets are making too much money. They are investigating to find out.
Simon Roberts, who is the head of Sainsbury's, said in May that supermarkets are not taking advantage of the high inflation.
