Tesco plumbs new Clubcard depths - More About Advertising
Do you recall a time when going shopping, even in a grocery store, used to be enjoyable?
However, retailers in Britain have gone somewhat crazy in their attempts to convince us that they are contributing to reducing the cost of living (although not at the sacrifice of their own profits and bonuses) by introducing various loyalty schemes. Consequently, shopping has become a challenging and unpredictable undertaking.
In the vehicle, undoubtedly, lies Tesco with Clubcard, a rewards program that provides a unified cost to individuals who are part of it (alongside their information), while charging an additional, often 50% higher, amount to any unfortunate individual without it or lacking interest in acquiring one.
Is this even lawful? If a vendor at a marketplace provided one cost to certain customers and 50% additional to others, they would face legal consequences.
BBH is taking the lead with Clubcard's newest outrage - an individual, lacking intelligence, finds themselves inexplicably overjoyed, mistakenly thinking they possess authority. Sorry pal, it's Tesco that holds the real power, not you.
BBH manages to handle the situation fairly well. However, is that truly necessary?
MAA innovative level: 1.
