Support LGBTQ Staff Beyond Pride: Avoid Rainbow-Washing

Employers should think beyond the usual ways of celebrating LGBTQ workers during Pride Month. Instead, they must show unique and creative ways to support them. Getty Images and PinkNews shared this idea.

It's Pride Month now, and businesses are planning how to celebrate LGBTQ+ colleagues. Here are some tips on how to really support them. Don't just do the basic things to show solidarity.

June is Pride month for the LGBTQ+ community. It's a time to celebrate progress and acknowledge ongoing issues. This year, there have been many anti-LGBTQ+ laws and homophobic rhetoric in the news. Pride is a time to fight against bigotry.

Employers should support LGBTQ+ employees during Pride Month. Some brands, like Target and Bud Light, faced backlash for their inclusive marketing. This shows other brands what not to do.

To really help LGBTQ+ people at work, you need to give them honest support. It's not enough to just put up some rainbow flags or do a Pride event. They need more than that.

Here are some ways that employers can support their LGBTQ+ employees during Pride Month (and beyond) and make a real difference.

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