Boycott LEGO For 'Transgender Sets'

People want to boycott LEGO. The reason is the A-Z of Awesome campaign. This campaign supports the LGBTQ+ community.

In 2020, LEGO started a campaign for Pride Month in June. The campaign aimed to increase understanding about the gay community's identities and stories.

Talking about LGBTQ+ rights has become more political lately. Conservatives sometimes get upset with companies that support LGBTQ+ rights.

People are talking a lot about how companies are supporting the LGBTQ+ community. Some people are talking about LEGO too, but this is not really necessary.

Oli London, a British influencer, posted a LEGO video on Twitter. The video talked about the A-Z of Awesome campaign. Before, Oli identified as transracial, gender neutral, and transgender.

The video is called "the A-Z of awesome." It celebrates the LGBTQIA+ community. It uses LEGO to do this. The video is beautiful and powerful.

The clip had a voiceover. The voiceover said: "We invited members of the community to build LEGO creations." The LEGO creations were meant to represent their true stories.

One person said LEGO offers a safe space to be yourself. Someone else said their build represents a happy, healthy intersex person with colorful unique LEGO bricks.

Jeannie made a transgender garden. The garden includes different gender aspects. Each aspect has a place in the garden.

London wrote a tweet about LEGO and transgender people. She deleted the tweet. London works for Caitlyn Jenner's political group called Fairness First.

LEGO has made LGBTQI+ toys for kids aged 5+. These toys include sets featuring transgender characters. LEGO calls this range "a colourful alphabet of identities and definitions made from LEGO bricks."

LEGO made new toys for kids 5 and up. These toys are for LGBTQI+ people. You can build a transgender figure with the new toy set.

Lego said the new collection is colorful. It shows different identities and meanings made from Lego bricks. It's like an alphabet. The company shared a picture of the collection on Twitter.

London's claims are not true, according to a LEGO spokesperson. They said this to Newsweek. No LGBTQIA+ sets directed at kids were released. A marketing campaign called A-Z of Awesome debuted last year instead. Sets created by LEGO's adult fans were featured. These sets do not have prices.

London deleted his tweet criticizing LEGO after the company cleared things up.

London's post caused an uproar on Twitter. Someone added #boycottlego to their list of boycotts.

Someone said they won't buy LEGOs anymore because their three nephews and two grown brothers always request them for every birthday and Christmas.

Another critic said, "LEGO, why did you have to do this?" They used to like LEGO because it was enjoyable and didn't involve politics. Now, they and their four kids will find a different place to buy toys for children.

Someone on Twitter is encouraging the LEGO Group to lose a lot of money. They want the company to be "woke" and then go bankrupt.

Some people on Twitter defended LEGO from the criticism. One person said LEGO is rich. They could end the boycott if they wanted to. This is why they started the campaign.

Some people point out the irony of conservatives calling others "snowflakes" only to be upset about LEGO. One person finds it amusing that grown men are boycotting LEGOs, essentially admitting to playing with them in the first place.

Someone on Twitter insulted the LEGO critics. They called them stupid. They said that no one is making them buy LEGOs. They also said that nobody is forcing anyone to buy LEGOs. The person on Twitter also used bad language. They insulted conservatives.

LEGO's website has a part for A-Z of Awesome. The campaign includes builds made by LGBTQIA+ LEGO fans. The builds represent meaningful words from the alphabet. A video explains the campaign.

In April, the company said they will showcase their A-Z of Awesome LEGO creations at the LEGO House in Denmark's Billund. The exhibition will start on June 8th.

In April, a viral video showed an angry LEGO store customer talking about the LGBTQ+ community. The customer got mad at the employees wearing LGBTQ+ badges and other uniform badges. The employee got berated by the customer.

After the clip was shown, a person from LEGO Group shared: "Our main concern is the safety, wellness and security of our staff in the retail store. We will not allow any mistreatment to occur."

Our goal is to create a more caring and compassionate society. We are dedicated to this cause for both present and future generations. We support all our employees who promote inclusivity and make our stores welcoming to everyone.

People are boycotting a lot of companies. They are also boycotting LEGO. Target is one of these companies. Target has special clothes and things for Pride Month. This has made some people angry. They want Target to get boycotted like Bud Light did.

Bud Light did a bad thing in April by sending a special can to a transgender influencer. Her name is Dylan Mulvaney and she just became a woman. This made some people very mad and they wanted everyone to stop buying Bud Light. A lot of people listened and sales went down 17% in April.

Other companies have also been urged to be boycotted for their pro-LGBTQ+ marketing. Jack Daniel's was criticized in April for a Pride Month promo that featured three drag queens, even though it was already two years old.

Some people are choosing to boycott brands such as Starbucks, Nike, and Adidas. They are doing this because these brands have been collaborating with LGBTQ+ individuals in their campaigns.

Hershey’s, a chocolate manufacturer, faced backlash for including a transgender activist’s face on special chocolate bar wrappers in Canada for International Women’s Day. This happened in February. It was a similar situation to what Cadbury’s is currently dealing with.

Conservatives want people to boycott Miller Lite because of a commercial that talks about women's role in beer brewing. The commercial is two months old.

This article got changes. A LEGO Group spokesperson said something.

This article got edited to reflect that London removed his tweet dissing LEGO. It happened on May 31, 2023, at 9:41 a.m. Eastern Time.