Adidas cancels complaint against Black Lives Matter logo.

Adidas, the well-known brand of athletic apparel, declared its intention to withdraw its legal claim against the Black Lives Matter Global Network Foundation (BLM). The decision comes in response to public protest.

A representative for Adidas stated that the company would retract its objection promptly, but did not provide any additional clarification.

Just a couple of days before, the German company made a complaint to the American trademark office, pointing out that BLM had requested to trademark three yellow stripes for their logo just last year. Adidas claimed that this design was way too similar to their widely recognizable three-stripe design.

Lawyers representing Adidas stated in legal documents that the company has been utilizing its logo since 1952 and has gained wide-spread global recognition. They argued that individuals may believe that BLM T-shirts and other related items are officially licensed Adidas products.

The fashion brand called Thom Browne had a court case with the company named Adidas in January. The court discovered that Adidas had filed over 90 lawsuits related to their logo since 2008. Unfortunately, Adidas did not win the lawsuit against Thom Browne's four-stripe design.

Adidas received criticism for being excessively legalistic and singling out an organization established to champion the rights of a minority group facing the risk of harm.

The BLM Global movement has become the most widely-known representation of a largely dispersed campaign aimed at demonstrating against the use of excessive force by police, as well as other types of violence inflicted upon Black communities, both within the United States and around the globe. Its popularity surged, especially after the tragic killing of George Floyd in Minneapolis during the year 2020.

Several Black activists have expressed apprehension regarding the utilization of funds by BLM Global and the way it portrays itself as the sole spokesperson of the movement.