Mobile World Congress 2023: Joining Forces for a Fresh Era of Innovation and Equitable Development

On March 22, 2023, technology has become a key factor on the journey to achieving business goals. To showcase such advancements, Barcelona recently held the largest Mobile World Congress (MWC) in four years. This event, which brings together leaders in the connectivity industry, attracted an impressive 88,500 attendees from 202 regions and countries.

The top trends for MWC 2023 were discussed by leaders from McKinsey. Rewritten: The leaders of McKinsey talked about the major trends expected at MWC 2023.

In today's world, almost all of the projects taken up by McKinsey involve technology. Many professionals in the fields of artificial intelligence (AI), analytics, operations, marketing and sales participated in the event. They actively participated in keynote discussions, led interactive sessions, and held meetings regarding various topics such as metaverse, sustainability, AI and MLOps, and ways to promote inclusion in both workforce and customer base.

The MWC event displays the most recently developed and advanced digital technology. At this year's event, attendees had the opportunity to experience riding in a virtual reality air taxi, explore a digital-twin store, and get a glimpse of the latest mobile phones equipped with features like liquid cooling, rolling screens, folding cases, and satellite messaging.

According to McKinsey senior partners Andrea Travasoni, Ferry Grijpink, and Liz Hilton Segel, this year's gathering was a positive, cooperative, and practical affair, with the added sense of needing to move quickly. "Leaders’ main concern right now is growth," stated Andrea, a frequent consultant to European telecommunications companies, who hosted a breakfast for top executives. "They want to expand beyond their primary businesses, develop new markets, find the appropriate collaborators, and recruit top-quality personnel."

During the event, GSMA, a non-profit organization dedicated to advancing the mobile technology industry, launched a new initiative called Open Gateway. This initiative is aimed at fostering the development of innovative digital services with the goal of promoting sustainable and inclusive growth.

Ferry explains that a bunch of 21 telecommunication companies, accounting for 45 percent of mobile connections, have decided to work together and expose their digital infrastructure in a consistent manner. This decision will permit cloud developers, digital programmers, and telecommunication operators to avail of features like billing, identity, and cybersecurity uniformly. Thanks to this uniformity, the group will be able to come up with new services more rapidly and efficiently with the aid of 5G and immersive technologies.

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At a social gathering, Bob Sternfels, who holds the position of global managing partner at McKinsey, extended a greeting to invitees.

The telecommunications industry is undergoing a significant change from being a competitive field to a collaborative one. The focus has shifted from merely selling connectivity to collectively managing a global infrastructure network. The digital infrastructure is now viewed as a massive earth computer linking people worldwide, including those in rural and remote areas. This metaphor beautifully describes how the industry is working together for the benefit of all, and the agreement will further help promote this collaboration.

The availability of Open Gateway could hasten advancements in multiple areas. During the event in Barcelona, participants witnessed the display and discourse of innovative developments in autonomous driving, highly immersive gaming and music, and assorted methods of drone agriculture, among other things.

Do telecommunication operators have what it takes to handle the new world? According to Liz, who headed the panel on co-creation, they do. She stated that "many have a firm belief in the necessity of adapting." However, she also thinks that they'll have to pick up new skills, starting with changing their outlook towards working in a multi-party team. They'll also need to have the ability to construct models like partnerships, alliances, and perhaps even acquisitions to take advantage of said relationships.

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People who went to the McKinsey booth met up with each other.

Liz explains that McKinsey is frequently relied upon by clients to tackle difficult obstacles. She goes on to say that the company's professionals possess a unique ability to think innovatively and imagine new possibilities that extend beyond current practices. Additionally, they have a wealth of knowledge they can draw from a variety of other industries.

According to Andrea, this is a very significant time for telecommunication operators. She believes that as they strive to provide education in far-flung places, improve healthcare accessibility, and extend financial services to the underprivileged parts of the world, they are seeking to take charge of their own future. By working together, they can create an optimistic and prosperous future.