In A Stunning Move Rolex Acquires Watch Retailer Bucherer
The exclusive Rolex store situated within the Bucherer TimeDome establishment in Las Vegas.
Two renowned labels in the watch business have joined forces. The legendary Swiss watchmaker, Rolex, has made a purchase of Bucherer, a prominent global watch seller.
According to a declaration, Rolex announced that Bucherer will maintain its title and operate autonomously.
Rolex stated that it chose to acquire the retailer following a decision made by Jörg Bucherer, the chairman of Bucherer and the third successive head of the family business. Given the absence of any direct heirs, Jörg Bucherer was contemplating the possibility of selling the company.
Rolex stated that this decision showcases the intention of the Swiss company to continue the achievements of Bucherer and maintain the strong relationship that has connected them for almost a century.
The purchase requires the endorsement of Swiss competition regulators.
Bucherer is a worldwide retailer that sells a variety of watch and jewelry brands. Their stores can be found in several countries such as Switzerland, the United States, England, Germany, France, Denmark, and Austria. Recently, Bucherer has been focusing on expanding their presence in the U.S. market. One of their notable achievements is the reopening of the TimeDome, the biggest watch store in North America, located in Las Vegas. As a retailer, Bucherer has a wide network of over 100 sales outlets globally. Out of these, 53 stores carry the prestigious Rolex brand, while 48 stores offer the Tudor brand, which is Rolex’s sister company.
Alexander Linz, the creator of the well-known YouTube series WatchAdvisor, confidently states that the situation is bound to undergo a significant transformation. According to him, Rolex has every intention to expand its watch offerings into all 100 stores, even though this may not occur immediately but in due course.
Furthermore, Linz suggests that this purchase will probably enable Rolex to exclusively vend its highly coveted timepieces through Bucherer stores. This is regardless of the assertion made by Rolex that the rapport with other retailers in its distribution network will remain unaltered.
According to Linz, Jean-Frédéric Dufour is considered one of the most exceptional executives in the field, and this purchase is an immense triumph for the wristwatch company.
According to Rolex's statement, Bucherer's team in charge will stay the same without any alterations.
According to Rolex, the acquisition is believed to be the most optimal resolution for both their own brands and the affiliated watch and jewelry partner brands. This deal is also deemed advantageous for all the employees within the Bucherer group, as stated by Rolex.
