Breaking News: Rolex Acquires Storied Retailer Bucherer
In a surprising turn of events in August, the internationally acclaimed watch manufacturer acquires a well-established merchant with a rich history.
Prepare to be stunned by a truly remarkable tale that caught us all off guard on an otherwise typical Thursday in August (typically the most uneventful month in the watch business). Word has just arrived that Rolex is purchasing the esteemed merchant Bucherer. Believe it or not, that's the truth. Following an almost century-long association as authorized retailers, Rolex will now assume ownership of Bucherer.
Clearly, a narrative of this nature sparks numerous queries, and we will persist in providing updates as new information unfolds. However, based on the official statement released by Rolex earlier today, there are several key details that we have already gathered.
Photo credit: Andreas Rentz/Getty Images
As numerous individuals are aware, Rolex also possesses the Tudor label, which operates separately with its own CEO and production facility situated in Le Locle. It remains to be seen how the relationship between Rolex and Bucherer will develop within this fresh ownership structure involving the global retailer.
Based on the announcement from the company, Bucherer has a presence in over 100 places around the world. Among these, 53 stores offer Rolex products while 48 stores offer Tudor products. Additionally, Bucherer is authorized to provide after-sales service for both brands.
It is important to mention that Bucherer is the rightful owner of Tourneau, which it acquired in 2018.
This is a significant development in our field, and we will closely follow its advancements. Stay tuned to Hodinkee for further updates in the future.
