ITV scores Hexagon Cup deal

The Hexagon Cup, which is a new tournament for padel, has chosen ITV as the company that will broadcast it in the United Kingdom. This announcement was made as the event is getting ready to take place for the first time in Madrid, Spain.

The agreement entails that the tournament Semi-Finals, which are taking place on February 3rd, along with the Finals on February 4th, will be aired on ITVX. In addition to this, there will also be an ITV4 programme dedicated to highlights. This partnership is significant in that it will be ITV's premiere instance of broadcasting a live padel tournament.

The Hexagon Cup has received recognition for its fair team structure, exceptional padel athletes, and famous teams like Team AD/vantage led by the iconic tennis player, Andy Murray, ElevenEleven Team USA owned by US actress, Eva Longoria, Rafa Nadal Academy supported by Richard Mille, and RL9 by Robert Lewandowski, the footballer for Barcelona FC.

Tim Godfrey, who advises on strategy for the Hexagon Cup, has said that the newly formed partnership with ITV is a significant achievement. This deal not only secures a major free-to-air platform for the Hexagon Cup in the UK but also gives British enthusiasts of padel a great opportunity to see the world's greatest players in action, live and free of charge. It's a big win for both the Cup and the fans who are discovering their love for this exciting sport.

Niall Sloane, who is the Director of Sport at ITV, said that they are excited to present ITV X and display this thrilling new sport that has captured the interest of countless fans.

The worldwide broadcast of the championship will be handled by Aurora Media Worldwide, a company that specializes in innovative sports media from London.

The Hexagon Cup is a tournament that has a slogan of "For the Fans. For the Players. For the Game". It consists of six teams, each made up of a male player, a female player and a Next Gen player. They all compete to win a prize pool of one million euros.

From January 31st to February 4th, the Madrid Arena will be hosting the Hexagon Cup. Six teams will take part in the tournament and will be separated into two groups. They will play against each other, and only the best two teams from each group will move on to the finals. The champions of the first Hexagon Cup will be declared at the end of the finals.