Twitter video app for smart TVs coming! As Elon Musk eyes the big screen, here are 5 things to know
about the future of TV streaming The popular social media platform, Twitter, is releasing a new video app that can be used on smart TVs. Meanwhile, Elon Musk has expressed interest in entering the television industry. Here are 5 important pieces of information to keep in mind regarding the future of streaming TV. 1. More people than ever are cutting the cord of their cable subscriptions and opting for streaming services. 2. Streaming services offer greater flexibility in terms of when and where users can access their favorite shows. 3. Content creators are beginning to prioritize streaming platforms over traditional media. 4. The technology for streaming is rapidly advancing, providing viewers with greater clarity, mobility, and access. 5. Despite the popularity of streaming services, traditional TV networks are still trying to compete by offering their own streaming options and exclusive content.
Elon Musk, the CEO of Tesla, dropped a major bombshell in an unexpectedly casual manner. He recently revealed that Twitter is developing a new video application specifically designed for smart TVs, surprising many individuals. Musk's announcement was prompted by a Twitter user's comment critical of the platform's inability to accommodate long-form video content. The user, named S-M Robinson, tweeted about the need for a Twitter video app for Smart TVs, citing reluctance to view hour-long videos on Twitter. In response, Musk casually replied that the application is in the works and will be available soon.
It was evident from the Twitter user's post that it could potentially pose a danger to other well-established video content providers. The user expressed gratitude by stating that they envision a future where they can terminate their YouTube subscription and never use it again. In fact, some users even claimed that Twitter has become the modern equivalent to Netflix.
Significantly, Musk has made several modifications to the platform after becoming its owner, concentrating on videos, partnerships with creators, and commerce. Only people who have subscribed to Twitter Blue are allowed to upload longer videos than those who have not subscribed, at present.
On Thursday, the new CEO of Twitter, Linda Yaccarino, and Musk gave a presentation to investors where they talked about the company's blueprint to rejuvenate their business by focusing on video, collaborating with creators, and partnering with commerce to go beyond digital advertising.
During the presentation, a particular slide caught my attention. It mentioned that vertical videos make up over 10% of the total time people spend on Twitter, according to information provided by Reuters.
"Moving? 5 Key Things To Know"
Twitter, much like everyone else worldwide, is inclined to delve into video. Twitter's imminent video application for intelligent television sets emphasizes the platform's increasing focus on video-related content.
There is a possibility of transitioning towards brief video content, such as on platforms like YouTube Shorts or TikTok. However, there is no certainty regarding this decision.
The company has already put a lot of money into video, and has even introduced its own live-streaming service called Periscope.
Twitter is working on more tools to improve the enjoyment of viewing and distributing videos on their platform.
This video app has a positive aspect since it will bring considerable advantages to both Twitter and its users as it presents a fresh method for users to interact with and utilize Twitter's material. This could even create new sources of income.
In addition to that, Musk made an important announcement on June 10 regarding Twitter. He stated that creators will now receive payment from Twitter for the advertisements shown in their replies, with a maximum payment limit of $5 million. This action was taken to provide support to verified creators and encourage interesting and interactive content on the social media platform.
