Lindt’s tiniest bunny named UK’s priciest Easter chocolate by weight in supermarkets

The small bunny-shaped chocolate from Lindt may cost you a lot during Easter. Smart shoppers who want to save money might want to avoid buying the petite golden rabbit because according to a recent inquiry by The Guardian, it appears to be the most expensive Easter sweet sold in supermarkets considering its weight.

The Lindt Gold Bunny Mini Milk Chocolate is only 10g in weight, which is so low that it went unnoticed by the Guardian when they were buying it from the self-checkout. However, it is quite expensive in terms of pricing: at all the major supermarkets, we could not find any Easter chocolate on sale that was more costly per 100g.

If you go to Waitrose to buy a small bunny that weighs 10 grams, it will charge you 75 pence. This means that you will have to pay £7.50 for every 100 grams.

The small snack is more than twice as pricey per gram compared to its 100g version, which the vendor is currently selling at a discounted price of £3.15 (originally £3.75), and a 100g Lidl Excellence dark chocolate bar, which retails for £2.75.

Waitrose is currently offering two 10g rabbits for 90p, which seems like a great deal. However, the price per gram is actually higher compared to other Easter gifts available at the store. So, while you may feel like you're getting more for your money, you're actually paying more for each gram.

Asda is selling the petite rabbit for 60p, or a pair for £1. However, shoppers are unimpressed by its size. Comments on the store's website indicate that the bunny is incredibly small and easy to overlook. Some customers advise others to stay away from the product, as it appears more significant in the picture than in reality, with some stating that it is merely the size of a 10p piece.

At Sainsbury's, purchasing Easter chocolate without a Nectar card costs 70p, while acquiring it with one only costs 60p. This is the most expensive option to purchase Easter chocolate.

Even though smaller Easter treats tend to be more expensive compared to larger ones, there is a particular baby bunny that catches people's attention. The chocolate bunny from Maltesers is significantly heavier, weighing 29g, and is sold for 55p at Waitrose. This price equates to £1.90 for every 100g.

The Smarties Bunny with the silly expression weighs only 18.5g, yet it costs 65p, which is equivalent to £3.52 for every 100g. This is less than half of the price for Lindt's bunny.

The manufacturer of the golden bunny is extremely determined to defend it. Lindt took legal action against Lidl and came out victorious two years ago, resulting in the affordable supermarket having to discontinue its imitation bunnies. The chocolate company produces various sizes of the bunny, including an extravagant one-kilogram option which is sold for £65.

The representative for Waitrose mentioned that their team makes a great effort to ensure that their products are sold at affordable prices while also treating their suppliers fairly. They offer a variety of Easter items that cater to different financial situations and frequently have discounts available. As an illustration, they currently have a deal where customers can buy two Lindt mini bunnies for only 90p, which is a greater bargain compared to other grocery stores.

According to a representative from Lindt, they are facing a difficulty due to the increased expenses of their ingredients. One of their primary raw materials, cocoa, has experienced a significant increase in price. In fact, it has nearly doubled in cost over the past year and recently hit a new record high on the London commodity futures exchange.

The primary reasons for the increase in cocoa prices are unusual climate conditions in West Africa and a virus known as "swollen shoot" that damages trees and reduces crop production for farmers.

According to the representative, Lindt has put in significant effort to offset the higher expenses by enhancing its manufacturing processes, reducing costs, and adopting a proactive approach to procurement. However, due to the considerable rise in raw material costs, they had to adjust their prices for clients and their direct sales operations.

The bunny treats for Easter have not gotten smaller and more expensive like other treats. But, according to the Guardian, some presents have become smaller this year because manufacturers want to save money. The largest eggs have seen the most significant reduction in size.

We discovered some instances of Easter eggs being reduced in size, like Cadbury's Dairy Milk Ultimate Fruit & Nut Easter egg. Last year, it weighed a whopping 532g, but this Easter it's only 400g – a decrease of nearly 25%. Despite the smaller size, it still costs £12.

The Easter egg called KitKat Caramel Cookie Collision Chocolate Incredible underwent a weight reduction this year, shrinking from 556.3g to 512.7g compared to its previous version.

Nestlé, the company that produces KitKat chocolate, has announced that they release a new range of Easter products every year. They take into account various factors such as manufacturing costs, ingredients, and transportation fees, as well as the feedback from their customers when designing the Easter range. It is ultimately up to the retailers to set the prices for the products.

Mondelez International is the company that possess Cadbury, they declared that modifications to the product dimensions were the final option for the company. The elevated expenses of constituents, fabrication, and relocation led to a rise in production expenses.

A representative stated: "Even though we tried our best to deal with these expenses, we're still dealing with significant obstacles. Due to this challenging situation, we've had to decrease the weight of some of our Easter products just a little bit, so that we can still offer our customers the amazing brands they adore, while maintaining the fantastic taste and quality that they expect."

Halibut Prices Double

The saying "worth their weight in gold" is commonly used, but when it comes to Lindt's Gold Bunny Mini Milk Chocolates, they truly live up to the phrase. These chocolates are being sold at a hefty price of £75 per kilo, and they outshine other chocolates found in supermarkets.

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The Schwarzkopf Got2b Powder’ful styling powder for creating volume costs £5.95.

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The current value of gold in the market is £54,964.