"Bud Light Buys Back Unsold Cases Amid Dylan Mulvaney Controversy"

Budweiser

Anheuser Busch wants to buy the unsold Bud Light cases. The partnership with Dylan Mulvaney didn't go well. It was a disaster. The influencer didn't help sell the beer.

Bud Light's sales dropped 26% compared to last year. This happened because customers weren't happy with their "woke" marketing.

The Wall Street Journal says the brewer will buy back expired beer. They will buy it from their wholesalers. The beer must be unsold.

Bud Light wants to change their branding. They will connect with a veterans group. They want to advertise football and country music.

. The company is working hard to bounce back from the negative impact of their partnership with Dylan Mulvaney. Their sales took a hit after the controversial promotion. Anheuser Busch is determined to recover from the setback. They are making efforts to regain customer trust and boost sales.

. Bud Light might be buying back cases of expired beer that didn't sell.

The brand's marketing chief, Alissa Heinerscheid, said she would change the outdated branding. But now, she's taken a break after the Mulvaney incident.

Experts are saying that if nothing changes, the amount of beer sales will keep decreasing. This is because of the beer company collaborating with a transgender influencer. The trend could last through the summer.

From May 6, in-store sales of Bud Light in the US fell 23.6% compared to last year. Last week, ending April 29, sales dropped by 23.3%.

Sales dropped by 21.4 percent last week, and by 17 percent seven days earlier. This is according to NielsenIQ data provided to Dailymail.com by Bump Williams Consultancy.

Experts in the industry have labeled the data on dropping US sales as 'bad.' This information indicates that sales are decreasing each week by 20 percent.

Bump Williams from Bump Williams Consultancy said that sales may not get worse, but negative trends will go on.

Sales for Bud Light have decreased by 20 percent. This decline in sales has become the usual situation for the company.

Experts want to see how sales do during Memorial Day and summer selling season. Then they can tell if the damage will keep happening.

The company and CEO, Michel Doukeris (seen in picture), are working to fix their mistakes in dealing with PR, social media, and sales criticism. A new report has revealed this.

Mulvany put out the content during NCAA March Madness and people got upset at Bud Light because of it.

Williams works in the alcohol industry and spoke to the St Louis Business Journal. He said that the brand's weekly decline is around -20%. It has been this way for a few weeks.

I'm thinking that Bud Light won't decrease any more unless things change a lot.

Anheuser-Busch was asked for a comment.

At a CVS in West Palm Beach, Florida, they were trying to sell Bud Light. The shelves had a lot of the Bud Light packs.

People watching laughed when they heard that the alcohol had not been bought due to the scandal.

Someone drove around stores and gas stations in Mississippi. They saw lots of Bud products. Why? No one is buying them.

Before, Williams said that Bud Light needs to say sorry and also said, "They don't know what they're doing."

Williams warned that Bud Light is in trouble if they don't have a plan to fix their sales decline and backlash. Even though it's the top-selling American beer, they could lose that title to Modelo Especial if they don't turn things around quickly.

Customers filmed themselves pouring the liquid away and complained a lot to the company.

Another PR expert warned that Bud Light needs to deal with the issue or risk causing more damage.

Bud hasn't apologized to upset customers for working with Mulvaney. Bud's explanations haven't satisfied anyone.

The top brand of beer in the USA is selling less in all parts of the country. The data was reported by Beer Business Daily.

In the Rocky Mountain states, sales went down by 29 percent. The South Atlantic, West North Central, and East South Central had a decrease of 25 percent.

Bud Light used to feature Clydesdale horses in its ads. But, they wanted to capture new customers. That's why they decided to stop using the Clydesdales, before the backlash.

Bud Light teamed up with trans influencer Mulvaney. People got angry. Bud Light took two weeks to reply.

The Tumbleweed, a cowboy bar in Wyoming, stopped serving Bud Light. They chose Guinness instead, after the controversy.

In the East North Central region, sales went down by 23.5% for the week ending April 22. This region consists of Michigan and Illinois, and both have received criticism for their beer.

HSBC analysts lowered Anheuser-Busch's stock due to a marketing mistake. The company is experiencing a crisis because of it.

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