Bud Light Buying Expired Beer Due To Poor Sales

Bud Light said it would buy back expired unsold beer. This comes after backlash from a partnership with Dylan Mulvaney. Mulvaney is a transgender influencer. The company is facing criticism over the collaboration.

The Wall Street Journal wrote about the company's problems. People who support conservatives in America stopped buying Bud Light. This happened because Mulvaney talked about how the company sent packs of Bud Light with an influencer's face. They did this to celebrate one year of "girlhood." People got angry very quickly, and now this promotion is very controversial.

Anheuser-Busch is trying to help struggling wholesalers.

The brewer will buy back expired beer cases from wholesalers. Wall Street Journal shared the report.

An expert in the beer industry says Bud Light is in danger of losing its position as the top-selling beer in the US. This could cause some serious problems for the company.

Bud Light will buy back expired beer from wholesalers. They are doing this because of negative feedback about their partnership with trans influencer Dylan Mulvaney.

Anheuser-Busch didn't answer the request for comment right away.

The WSJ says that Anheuser-Busch deals with 385 autonomous wholesalers. A lot of these are family-run and have been selling Anheuser-Busch items for ages. People got furious with the wholesalers' employees who drove trucks with the Bud Light logo, in the streets, stores, and bars. Anheuser-Busch facilities and wholesaler spots even got bomb threats.

Bud Light's U.S. retail sales dropped 23.6% in May. This is worse than the 23.3% drop in April. New York Post reported data from NielsenIQ and Bump Williams Consulting.

The CEO says Anheuser-Busch is not associated with the recent Bud Light controversy involving Dylan Mulvaney. He clarifies that it was not part of a planned advertisement campaign.

People are still angry with Bud Light. It's been over a month. They made a deal with a transgender influencer named Dylan Mulvaney. This made many people mad.

Michel Doukeris, the CEO of Anheuser-Busch InBev, tried to reduce the importance of the collaboration. He said to investors that false information about the Mulvaney project has spread around social media.

Doukeris said it was only one can and one influencer. He also said it wasn't a campaign. The WSJ provided more information about his comments.

The can that was personalized for Mulvaney couldn't be bought. People got angry and thought it was a TV ad or that they could buy the can. Bar and store owners were among the mistaken people. This information was mentioned by the WSJ.

The company is trying to make things right with customers. Two top marketing executives took a leave of absence. Alissa Heinerscheid and Daniel Blake felt the heat after Heinerscheid criticized Bud Light in an interview. She called the brand "fratty" with old-fashioned humor.

Bud Light made a deal with trans activist Dylan Mulvaney. People have both negative and positive reactions. Many people are upset about this partnership. Many people think this partnership is good.

Anheuser-Busch wants to help wholesalers. These people have struggled recently. They are taking action to support them.

The company said the Mulvaney videos were made by a third-party ad agency. They didn't mean to sell the can. They tried to explain the context of the videos.

The company will release camouflage aluminum bottles. These bottles will support the "Folds of Honor" program. This program gives scholarships to families of fallen and disabled American military service members and first responders. The New York Post wrote about this.

Some people say fixing the problems caused by Mulvaney's campaign won't help the brand.

Madeline Coggins, a Fox News reporter, wrote this report.

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