Breaking News: Rolex Acquires Storied Retailer Bucherer

In a remarkable twist of events in August, the leading watch manufacturer acquires a distinguished merchant with a rich history.

Prepare to be absolutely stunned by an unexpected narrative unfolding on an unremarkable Thursday in August, typically recognized as the least eventful period for the watch business. A bombshell announcement has just emerged revealing that Rolex will be purchasing the esteemed merchant Bucherer. Yes, you read that right. Following a nearly century-old association where Bucherer acted as an authorized dealer for Rolex, the tables have now turned, and Rolex will take on the prestigious title of Bucherer's owner.

Undoubtedly, a story like this generates numerous inquiries, and we will keep providing new information as we gather it. However, there are some details that we have acquired through the statement issued by Rolex earlier today.

Credit for the image goes to Andreas Rentz from Getty Images.

As most people are aware, Rolex is the proud owner of the Tudor brand, which functions as a distinct entity with its own CEO and manufacturing facility in Le Locle. It remains to be seen how the arrangement between Rolex and Bucherer will shape up in this fresh ownership structure with the global retailer.

Based on the official statement, Bucherer has a presence in over 100 places around the world. Out of these, 53 outlets offer Rolex watches for sale, while 48 outlets sell Tudor watches. Additionally, Bucherer fulfills the role of an authorized service center for both these brands.

It is important to mention that Bucherer is also the proprietor of Tourneau, which it acquired in 2018.

This is groundbreaking information in our field, and we will be keeping a close eye on it as it develops. Stay tuned to Hodinkee for further updates as they arrive.