What is American Riviera Orchard, Meghan’s new lifestyle brand?
Offering jams, cookbooks, and cutlery is the latest attempt at creating a new image, after facing disappointment in previous ventures with Spotify and Netflix.
As more and more attention is being focused on the Princess of Wales and the unverified rumors regarding her location, Kensington Palace has come under fire for their use of a doctored image which has seriously damaged their credibility. Despite these controversies, there are still new developments in the world of royalty.
The Duchess of Sussex, Meghan, recently made a social media post on Instagram after a year-long hiatus. She dropped a hint about her latest project, American Riviera Orchard, which seems to be a lifestyle brand that's in the works.
The ex-Suits actress departed from Instagram when she became engaged to Prince Harry and just last week, she talked about the hazards of social media during a forum at the South By Southwest Festival. During the panel, Meghan recounted being subjected to "bullying and abuse" on the internet while carrying her two babies.
Yet another Instagram account has surfaced recently, under the name "American Riviera Orchard." The account claims that it was formed by Meghan, though it only made its debut on the platform yesterday.
The Instagram account that has not yet been verified posted pictures of a logo along with a web address where potential users can submit their information to wait on further details. The profile of the account features "By Meghan, The Duchess of Sussex" and "Established 2024".
There is limited information about the latest trademark.
This is the information we have:
Meghan, who is currently 42 years old, has taken a step back towards her roots with this lifestyle brand. In the past, she used to take interviews from her celebrity friends, share recipes and write about her travel and food experiences on her lifestyle website called The Tig (which was active from 2014-2017). However, she had closed down The Tig right before her marriage with Harry. Back when it was still up and running, she had referred to it as "a place for those with a sophisticated taste."
Meghan and Harry have been involved in various business ventures before launching American Riviera Orchard. One of these was a podcasting collaboration with Spotify which ended in 2020 because it didn't attract as many listeners as expected. They also had a partnership with Netflix that will expire in 2025, but it's unlikely to be extended.
It seems that jams, cookbooks, and tableware are the latest attempt at rebranding after previous unsuccessful business ventures.
However, it seems that there are many people who are enthusiastic about spreads made with garlic. After all, gaining 300,000 followers in just a few hours is quite impressive. Hopefully, no one decides to create a television series about it on Netflix.
