David Potts

Who is David Potts?

David Potts is the Chief Executive Officer of Morrisons, a well-known supermarket chain in the United Kingdom. He was appointed in 2015, succeeding Dalton Philips. Prior to his appointment, Potts worked for over 40 years in the retail industry, with an impressive background in customer service, marketing, and operations.

Under Potts' leadership, Morrisons has experienced significant growth. He helped the company return to profitability, after several years of losses. Moreover, he has implemented a number of key initiatives to enhance the customer experience, including reducing product prices, expanding the brand's online presence, and investing in employee training. David Potts is undoubtedly a key player in the UK's retail industry, and his contributions to Morrisons have been instrumental in the company's success.

The Legacy of David Potts

Despite his retirement being planned for 2020, Potts' achievements at Morrisons have left a lasting legacy. He oversaw the company's transition to an online offering, with sales growth of over a third, boosting sales to record levels. He accomplished this by expanding Morrisons' partnership with Ocado, bringing the full Morrisons range of products to the delivery platform. In addition, Potts' successes have not gone unrecognized. Morrisons has been consistently praised by customers and industry publications, and has received several awards for its commitment to the environment and responsible business practices.

David Potts' legacy also extends to the communities that Morrisons serves. He was instrumental in the supermarket's fundraising efforts, raising over £18.5 million for charity. Potts also has a passion for education, promoting educational opportunities in the region. All these efforts have cemented his reputation as one of the UK's leading retail figures, and have ensured that Morrisons remains a vital player in the UK retail industry.