Naked names ITV’s Nicola Lloyd as Creative Director
The Fremantle-based brand Naked has chosen Nicola Lloyd to take on the role of Creative Director.
Under the guidance of Tom O’Brien at Naked MD, her role will involve implementing the company's creative strategy. This will include enhancing the development pipeline and managing a variety of new and upcoming projects, in addition to coming up with and developing her own concepts.
Lloyd is back in production after spending eight years as a Factual Entertainment Commissioner at ITV. While she was there, she oversaw a lineup of well-known factual and entertainment shows, such as the Gordon, Gino and Fred series, five seasons of the travel show Bradley and Barney: Breaking Dad, and the revamped entertainment format, The Games.
Lloyd managed a variety of documentaries, such as the science-focused series Planet Child, the culinary travel show Gino’s Italy, and the access-based program Inside the Ritz. He also led several notable projects for ITVX, including TikTok: Murder Gone Viral, The British Airways Killer, The Other Mrs. Jordan, and the investigative piece Belle Gibson: Instagram’s Worst Con Artist.
Prior to her time at ITV, she held the position of Executive Producer at Twenty-Twenty, where she was involved in the acclaimed shows First Dates, Celebrity First Dates, and First Dates Hotel, all of which received BAFTA awards. Additionally, she has worked on other notable productions such as Ramsay’s Costa Del Nightmares for Optomen and What Happens in Kavos for Dragonfly.
Tom O’Brien, Managing Director at Naked, shares his thoughts: “Nicola is a remarkable creative force—she knows how to select the best concepts and develop bold, innovative, and attention-grabbing ideas. Her expertise, insight, and enthusiasm for engaging our audiences will be a tremendous asset to Naked as she collaborates with our senior team.”
Nicola Lloyd expresses her excitement about becoming Naked's Creative Director, saying, "I'm excited to join the Naked team and collaborate with such skilled individuals. The company has an exceptional lineup and is known for producing unique and daring content. With my enthusiasm for unscripted programming, I can’t wait to dive back into production and play a role in this thrilling new phase."
