IKEA to open virtual store in Roblox – and pay employees real money
IKEA, the company known for its affordable and stylish furniture, has decided to venture into the virtual world by recruiting 10 individuals for a unique job opportunity. The job will entail working within a virtual IKEA "store" located in the popular online game, Roblox.
According to a press release from IKEA on June 3, a new virtual IKEA world called "The Co-Worker Game" will be available on Roblox starting June 24. This immersive experience allows players to get a taste of IKEA's special way of thinking about careers.
Darren Taylor, the manager of people and culture for IKEA in the United Kingdom and Ireland, expressed excitement about being the first brand to offer paid work on the online gaming platform known as Roblox. He believes this initiative will highlight the company's distinctive approach to careers and make it more tangible to the public.
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According to Taylor, career advancement at IKEA is not a predetermined path.
Our colleagues have the option to modify their positions, relocate to different departments, and develop in any path they desire, be it in the virtual world or in reality.
The popular furniture store chain from Sweden, IKEA, has announced that it will soon launch a virtual "shop" on Roblox on June 24th. This will mark the first time that any company has employed Roblox players for monetary compensation. (Getty Images / Getty Images)
IKEA has created a game where players can take on the role of paid employees known as "co-workers," a term used in both the game and IKEA's physical stores. The objective of the game is for players to demonstrate their abilities, assist customers, and progress to different departments, thereby mirroring the experience of real-life employees in the company.
Ikea has declared that it will spend 2.2 billion US dollars on investment in America and will build 17 additional stores in various locations.
According to IKEA, fellow Roblox gamers can engage in activities like working, discovering and immersing themselves in the virtual IKEA. The chain will allow them to peruse and browse through the showrooms, as well as utilize digital replications of IKEA's merchandise to arrange and order.
Similar to how it works in the shop's real-life locations, the digital IKEA will feature a cafeteria where a Roblox user can "be employed".
IKEA is intending to lower their prices in the United States even more as costs related to transportation and materials begin to decrease.
According to the announcement, gamers have the opportunity to explore the well-known Swedish Food Market and Bistro of IKEA and indulge in limitless portions of meatballs.
According to the statement made by IKEA, the application process for the available positions began on June 3, and it is set to end on June 16.
According to a press release by the Swedish furniture company, the Roblox IKEA store is scheduled to launch on June 24.
This job opportunity is exclusively available to individuals who reside in either the United Kingdom or Ireland, and have surpassed the age of 18.
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The selected individuals will receive a compensation of £13.15 per hour, which is equivalent to nearly $16.80 in American currency. This is the identical amount that a worker of IKEA receives while working in a real shop situated in London.
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FOX Business sought further input from IKEA U.K. and Ireland, as well as IKEA USA, regarding this matter.
The picture design portrays characters from the game Roblox positioned below its logo. (Roblox / Fox News)
Roblox's website defines it as the supreme digital world where you can produce, exchange experiences with your pals, and transform into anything you dream up.
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