Ticketmaster partners with Tickets for Good - Access All Areas
Ticketmaster has revealed a collaboration with Tickets For Good (TFG), a service that offers complimentary and significantly reduced tickets for major live events to healthcare workers in the NHS, charity employees, teachers, and volunteers.
Established in 2019 and based in Sheffield, TFG has notable backing from Robbie Williams, the former Take That member who has since launched a solo career. The platform supports event organizers by offering tickets priced under £5 in the UK and under $5 in the US, specifically aimed at non-profit employees and individuals with limited financial resources.
In the UK, TFG works with partners like LIVE (Live Music Industry Venues & Entertainment) and artist Yungblud (shown in the picture), who utilized the platform for his first BludFest event in August.
Ticketmaster announced that with its Distributed Commerce API, any artist, sports team, or event organizer can set aside a portion of their tickets for Tickets For Good.
"With this collaboration in both the UK and the US, we are providing a smooth and secure solution for event organizers to contribute positively to the community. Our technology simplifies the process for events to offer their tickets for a charitable purpose," stated Dan Armstrong, EVP of Distributed Commerce at Ticketmaster.
“Growing our collaboration with Ticketmaster is an important move in our dedication to supporting those who enrich our communities by getting them to their favorite live events,” stated TFG CEO Steve Rimmer.
