Serie A turns to Allied Sports to accelerate US growth - Sportcal
At present, the Italian football league has 20 teams, out of which five teams (equal to 25% of the league) are owned by entities based in the United States.
The top level of men's soccer in Italy, Serie A, has announced that Allied Sports will be partnering with them as an agency to help expand the league's reach in America. The league currently consists of 20 teams.
The group that will aid the North American Serie A office in New York City seeks to create business tactics and sales strategies for the league in that particular area. Their collaboration endeavors to amass more corporate partnership income, expand the league's follower base, and push for more association with similar brands.
At the moment, Serie A has five teams (which equates to 25% of the league) that are owned by companies based in the United States. These teams are AC Milan, Roma, Atalanta, Fiorentina, and Genoa.
Furthermore, at the start of this week, the US investment fund Oaktree Capital took over the ownership of Serie A champions Inter Milan as the team's former owner, Suning Group from China, failed to pay their outstanding debt.
Regarding the individuals who participate in soccer, the current captain of the United States men's national team, Christian Pulisic, plays soccer for AC Milan. As of 2022, there have been 10 US citizens who have participated in the league.
Andy Mitchell, who is the CEO of Serie A in North America, expressed that they have found an ally in Allied Sports. He stated that they both believe in the potential of connecting brands with their 30 million fans in North America.
Do You Truly Know Your Rivals?
Get complete and detailed information about companies with Company Profiles provided by GlobalData. It will save you a lot of time on researching. Furthermore, it will give you a competitive advantage.
About Us - complimentary preview We hereby introduce ourselves to you through this brief overview. We are a company that offers goods and/or services in a specific industry. Our goal is to provide high-quality products or services to our customers, while continuously improving upon our techniques and methods. As a team, we are passionate about what we do and take pride in our work. From our management to our staff, each member is committed to maintaining a standard of excellence in all aspects of our business. In order to ensure customer satisfaction, we place great importance on communication and feedback. We value our customers' opinions and are always open to suggestions on how we can improve our products and/or services. Thank you for taking the time to learn more about us. We hope that this sample has piqued your interest and that you will consider doing business with us in the future.
Your email containing the download will be sent shortly.
Get A Free Sample Before Purchasing
. Our Company Profiles are of exceptional quality and we trust their uniqueness. Nevertheless, we understand the importance of you taking actions that favor your business. Thus, we provide you with a free sample that you can retrieve by completing the form below.
Select this option if you do not wish to receive carefully selected industry news, reports, and updates from Sportcal related to various events.
Head over to our Privacy Policy for further details regarding our offerings, how we potentially utilize, handle, and disclose your personal data, such as your entitlements concerning your personal data and how you can opt-out of upcoming marketing correspondences. Our amenities are meant for business-level subscribers, and you guarantee that the email address provided belongs to your corporate email address.
Sean Barror, the person who started Allied Sports and holds the position of chief revenue officer, stated: "Football worldwide is gaining popularity quickly in North America. We think that Serie A is going to have a huge growth spurt, fueled by the increasing American impact both in and out of the game."
Allied Sports believes that there is an excellent chance for companies to form a connection with the North American market by aligning themselves with Italian superiority in the exciting intersection of sports, culture, and entertainment.
A new agreement has been made regarding the broadcast rights for Serie A games in the United States. However, the current deal with CBS is set to end after this season and no decision has been made yet regarding the following cycle. At present, fans can catch the games on CBS Sports on linear television or through the Paramount+ streaming service.
The highest professional football league in Italy has recently united with Minute Media, the owner of a digital media brand, in order to enhance its popularity in North America through a content partnership.
This occurred after forming a strategic collaboration with Roc Nation Sports International, a company that manages sports and entertainment, last year.
The New York office for the league began its services in the beginning of 2022. In May of the previous year, Mitchell joined as the US managing director.
During May 2022, the head of Serie A, Luigi Di Siervo, stated that the league should work towards achieving an annual income of at least €100 million from media rights fees in the United States.
Allied Sports originated from New York and was established in the year 2019.
