Jeremy Clarkson gives telling answer to question about struggling pub

Jeremy Clarkson provided an insightful response regarding his challenged pub, The Farmer's Dog, during his appearance on Good Morning Britain last Friday.

His pub, which just opened last month, exclusively sources ingredients from Great Britain, including sometimes overlooked seasonings like salt and pepper. This is all part of his commitment to promote and support local British farmers.

This has put the ex-Top Gear host in a tough situation, as he soon realized that locally sourced items come with much higher prices.

It seemed that The Grand Tour host wasn't interested in talking about the recent difficulties. When entertainment reporter Richard Arnold asked about them, he quickly ended the conversation with a simple, "Don't."

Jeremy, 64, confessed that before launching the venue, he received cautionary advice against it from his fellow car enthusiasts, James May and Richard Hammond.

Jeremy Clarkson offered an insightful response regarding his troubled pub, The Farmer's Dog, during his appearance on Good Morning Britain this past Friday. (Pictured from left to right: James May, Jeremy, Richard Hammond, and Richard Arnold)

His pub, which started welcoming customers last month, sources all its ingredients exclusively from Great Britain. This commitment extends even to the more common seasonings like pepper and salt, as a way to show further support for British farmers.

Co-host James remarked, "It's profitable, right? Plus, it's simple to manage."

Jeremy promptly shot back and shared the wise counsel he had overlooked from friends like James Blunt and Guy Ritchie.

He mentioned, "No, it's really challenging. He advised against getting one. He said, 'I've got one, don't get one,' but I went ahead and got one anyway. James Blunt also warned me against it, and so did Guy Ritchie."

This follows his admission that he might be losing around £10 for every customer at his new pub in the Cotswolds due to his rigid business approach.

The television personality expressed his desire to see The Farmer's Dog thrive, but he noted that relying solely on British ingredients would significantly reduce profit margins.

He mentioned that converting pork from his Diddly Squat farm into sausage for sale at the pub would cost 0.74p.

However, if he opted for imported pork, the cost would be 0.18 pence.

"It costs us 0.74p to bring a sausage in, while purchasing imported pork only costs 0.18p. This indicates there's an issue with the food system in this country."

It seemed that The Grand Tour host wasn't in the mood to talk about the recent difficulties. When showbiz reporter Richard Arnold asked him about it, he jokingly replied, "Don't."

Jeremy, 64, shared with his fellow car enthusiasts James May and Richard Hammond that he received cautions against starting the business before he went ahead with it.

This follows his admission that he is probably losing around £10 for each customer at his new pub in the Cotswolds due to his rigid business approach.

The television personality expressed his desire to succeed with The Farmer's Dog, but mentioned that relying solely on British ingredients would result in reduced profit margins.

In addition to his money troubles, Jeremy disclosed that he's set up a VIP area in the pub, exclusively for farmers.

The ex-Top Gear host mentioned that only farmers and agricultural employees are permitted in the 'upstairs bar' at his pub, The Farmer's Dog.

In a recent statement, Jeremy, who manages the 1,000-acre Diddly Squat farm located in Chadlington, just 12 miles away from the pub, mentioned that his team can easily tell the difference between farmers and non-farmers.

He mentioned that the people at the bar on the upper level had no issues recognizing their customers, and he added, "Only farmers are permitted in this place."

Many people wondered how we would know... it's simply a matter of instinct.

He mentioned that when the pub first opened last month, he asked a guy who was attempting to enter the VIP bar upstairs a few questions.

In an article for The Sunday Times last week, he mentioned, "During the morning of our soft launch, an individual with a rather impressive outfit did head up the stairs."

Over 400 individuals stood in line for hours to be among the first to step into Jeremy's newly opened pub.

A sign displayed outside The Farmer's Dog mentions that all the food and ingredients available in Jeremy's new pub are sourced from farms throughout Great Britain.

His footwear was off, so I inquired, "What is glyphosate?" He replied, "It's a weedkiller," and I allowed him to go by.

However, Kaleb (Cooper) remained skeptical. "Can you tell me how many acres are in a hectare?" he inquired. The man responded, "Um, twelve?" To which Kaleb firmly said, "You're done."

One hectare is equivalent to 2.47 acres.

Crowds eagerly anticipated the opportunity to try his £6 pint of Hawkstone beer or indulge in an £18 serving of sausage and mash during the grand opening.

One frustrated Instagram user criticized the prices as outrageous and remarked, "Is it really essential to charge that much? They’re totally taking advantage of people just because it’s on TV."

However, Jeremy justified the costs by stating, "Everything was sourced from British farmers, including the black pepper and sugar!"

However, purchasing directly from local farmers and ensuring they receive fair compensation will lead to higher prices for customers at pubs.

Hawkstone IPA, Hawkstone Premium, Hawkstone Hedgerow Cider, and Hawkstone Cider are all priced at £6 for a pint, while a half-pint costs £3.10.

Soap available for purchase at The Farmer's Dog

A diverse range of products from Diddly Squat Farm was available for purchase at a temporary shop located on the grounds of The Farmer's Dog pub.

Hawkstone Session Lager is priced at a slightly lower rate of £5.50 per pint. This same price applies to the Hawkstone Pils, Hawkstone Breeze, and cask ale, with half pints costing £2.90.

The pub offers cans of alcohol-free Hawkstone Spa lager for £3.10.

In addition to the steak pie served with mashed potatoes (£19), the menu features other main dishes like gammon steak (£19), sausages with mash (£18), and a vegetable and cheddar crumble (£15).

Desserts are priced at approximately £8, featuring options like apple crumble and cheesecake.