The Real Winner of the 2024 Super Bowl? Balenciaga
So much happened at last night's Super Bowl LVIII! There were incredible performances by Taylor Swift and Usher, and overtime added to the excitement. Finally, the Kansas City Chiefs came out on top and celebrated with "Viva Las Vegas!" However, it was Balenciaga who stole the show and came out as the true winner of the night.
The company provided outfits for a lot of people who were present at the popular event, which is an important move towards improving its reputation after facing criticism.
It's no surprise that Kim Kardashian, who has been a fan of Balenciaga for a long time, represented the brand as their new ambassador by sporting a motocross-inspired outfit rather than football-inspired. She's seen wearing a black, oversized leather jacket with a big "B" on the chest, along with striking green designs, which are nothing like the colors of either team playing. She matched it with leather pants that had ribbing and knee pads attached, and topped it off with a black baseball cap.
Several individuals from Swift's team also opted for Balenciaga during the significant event.
Ice Spice appeared to be a bit lost while sitting in Swift's seating area. She sported an all-black outfit which features a turtleneck with a cutout at the back and a skirt that hugged her body. The brand's logo stood out boldly across her neck, forearm, and thigh to make it clear she was wearing their clothing. Blake Lively showed up to support the Chiefs alongside Swift and went for a more athletic look, choosing a bright red tracksuit from the Balenciaga and Adidas collection.
The Balenciaga Bowl came after a recent advertisement campaign showcasing celebs like Kardashian, Paloma Elsesser, Nicola Peltz Beckham, Patricia Field, and Devon Lee Carlson. However, collaborating with significant stars that are highly likely to attract attention, just like in our magazine, is a huge upgrade from a more limited campaign. With Kim Kardashian, Ice Spice, and Blake Lively flaunting your logo on the screen all night, who needs a 30 second Super Bowl commercial?