UFC to hold '24 Fight Night card in Saudi Arabia
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On Wednesday, ESPN reported that officials announced the very first occurrence of UFC in Saudi Arabia, slated for March 2, 2024.
The upcoming card is going to be a Fight Night set to take place during the Riyadh Season festival in Saudi Arabia. The announcement mentioned that the well-known UFC President, Dana White, will reveal the names of the fighters who will be competing in this remarkable event over the next few months.
The occasion is sponsored by the Saudi General Entertainment Authority.
Recently, there has been news regarding the merger between UFC and WWE which has resulted in the formation of a new publicly traded company called TKO under Endeavor. This development follows in the wake of WWE having been running shows in Saudi Arabia since 2014 and currently maintaining a profitable deal with the country that enables two key WWE events to be held there annually.
Last August, PFL, an MMA rival of the UFC, gave away a part of its business to the Saudi Arabia Public Investment Fund, becoming a minority shareholder.
Saudi Arabia is promoting boxing with huge events taking place in the country, including the highly anticipated clash between Tyson Fury and Francis Ngannou on October 28th. Additionally, they are actively investing in other sports such as football, golf, and Formula One racing. Their efforts show a strong commitment to expanding the sports industry within their nation.
