Tubi live in UK

Tubi, the streaming service owned by Fox Corporation that shows advertisements, has officially launched in the United Kingdom.

Tubi has gained popularity in North America by attracting viewers with a free, personalized streaming platform that has a large collection of hit movies, popular TV shows, and unique Tubi Originals. With almost 80 million users tuning in each month, Tubi has become the fastest growing streaming service in the US since it was introduced on the Nielsen Gauge just over a year ago.

"Tubi has been perfecting our strategy for offering a wide range of free and enjoyable streaming content in North America for the past ten years. We believe that now is the ideal moment to introduce this formula to audiences in the UK," stated Anjali Sud, CEO of Tubi. "We are debuting with one of the biggest and most varied collections of content in the UK, catering to viewers with everything from blockbuster movies to original narratives to undiscovered treasures. Our focus is on understanding what UK fans connect with and delivering more of the content they adore."

Tubi is set to debut with more than 20,000 movies and TV episodes available to watch whenever you want. The selection includes carefully selected content from well-known global companies like Disney, Lionsgate, NBCUniversal, and Sony Pictures Entertainment, as well as a collection of unique Tubi Originals. In the UK, Tubi's library combines popular Hollywood movies with beloved British films, and includes TV series from famous UK TV channels as well as new genres to explore - from Bollywood and Nollywood to Arthouse Cinema.

David Salmon, EVP and Managing Director of International at Tubi, expressed that in today's landscape of TV shows all feeling the same and searching for something to watch feeling like a task, Tubi stands out by providing a variety of content that caters to different and passionate fan groups. Salmon believes that Tubi can create a diverse and culturally rich selection that prioritizes UK audiences and makes it simple and enjoyable to access top-notch entertainment from all corners of the globe.

Tubi uses advanced technology to provide personalized experiences. Tubi is dedicated to providing a completely free experience with ads to viewers, making it easy to sign up and with few ads. Tubi will soon be accessible to viewers in the UK on various devices, including connected TVs, iOS and Android phones, and online.

Tubi has become a strong competitor in the United States and recently matched Disney+ in total viewing time, as reported by Nielsen's The Gauge Report. It remains the top AVoD player in the country. Tubi is now preparing to launch an innovative marketing campaign in the United Kingdom on July 15th. The campaign, titled 'Watch what you truly want to watch', is designed to challenge perceptions of entertainment elitism and conformity. Tubi aims to make enjoying guilty pleasure viewing a guilt-free experience.

In response to the announcement, James Reeve, who is the Executive Director of Design at UIC Digital, expressed his thoughts. He mentioned that Tubi entering the UK market is a significant move in the already crowded video streaming industry. The fact that it offers free content supported by ads gives it an edge over its competitors, especially with its extensive content library. However, in order to achieve sustainable profitability, Tubi must focus on enhancing its user experience. According to Reeve, today's users are looking for more than just a good user experience; they want an engaging experience that goes beyond simply watching videos. It is essential for Tubi to incorporate features that cater to marketing and sales opportunities. With the growing popularity of Connected TV and interactive ads, Tubi needs to be innovative in providing seamless and less intrusive advertising experiences.

"There are great chances to expand on this - from utilizing AI opportunities to creating a search feature that is easy to use and provides relevant results, to exploring gamification strategies that hold the attention of audiences. This could be integrated into advertising options, making them less disruptive and enhancing users' viewing experience," Reeve stated.