Rupert Murdoch’s Fox Corp launches Netflix rival Tubi in UK
Rupert Murdoch's company, Fox Corporation, has started offering its streaming service, Tubi, in the UK. This service is supported by advertisements.
The website will be up against rivals like Netflix, Disney+, ITVX, Channel 4's streaming service, and BBC iPlayer.
Fox announced that the new service will debut with over 20,000 movies and TV shows available to watch whenever you want. This includes content from popular studios like Disney, Lionsgate, NBCUniversal, and Sony Pictures Entertainment, as well as exclusive shows and movies created by Fox.
The Twilight movies, featuring Robert Pattinson and Kristen Stewart, the scary movie Candyman, and the Tubi reality show House of Heat are some of the shows available to watch right now.
Anjali Sud, the top boss of Tubi, stated: “For the past ten years, Tubi has been perfecting our strategy for offering extensive, no-cost, and entertaining streaming content in North America. We believe the time is right to introduce this formula to viewers in the UK. Our main focus is to pay attention to what UK audiences enjoy and deliver more of the content they love.”
Fox stated that Tubi and Disney+ had the same amount of time spent watching content in the United States, where Tubi has 80 million users.
Some of the other movies currently available in the UK are the action-packed film Olympus Has Fallen starring Gerard Butler, the comedic Happy Gilmore with Adam Sandler, and the scary yet funny movie Happy Death Day.
Some of the shows available in the UK include Great British Menu, The Secret History of the British Garden, Paul Hollywood’s Pies & Puds, and Mary Berry’s Foolproof Cooking.
In the world of online entertainment, streaming platforms are locked in a fierce rivalry to attract more viewers. Despite facing significant financial setbacks and customers feeling the pinch of rising expenses, these services are still fighting to dominate the market.
In the midst of the Covid pandemic, streaming platforms saw a huge increase in popularity. Big names like Netflix, Disney, and Apple invested heavily in creating high-budget shows to attract more subscribers. But now that growth has started to decline, these companies are shifting their focus to reducing expenses and aiming for profitability.
Sports and live events have become more and more crucial for media companies. Netflix will broadcast WWE wrestling matches while Disney is working on live streaming sports events from its ESPN network.
Tubi mentions that they are dedicated to offering a completely free service supported by ads and have minimal advertisements during shows. This business model contrasts with other streaming platforms that are introducing cheaper plans with ads to attract more subscribers.
In March, TalkTV, a conservative news channel owned by Murdoch, announced it would cease airing on television after being on the air for two years. They will now move to an online-only format starting in the summer.
