Fox streamer Tubi launches in the UK
Fox Corporation's free streaming service Tubi is now available in the UK starting today.
The streamer is currently available in North America, providing a complimentary, customized streaming experience featuring a collection of hit movies, beloved TV shows, and exclusive Tubi Originals.
Since being introduced to the Nielsen Gauge about a year ago, Tubi has quickly become the fastest growing streaming service in the United States, with almost 80 million users tuning in every month.
Tubi is set to debut with more than 20,000 movies and TV episodes available to watch whenever you want. They have handpicked content from big names like Disney, Lionsgate, NBCUniversal, and Sony Pictures Entertainment, along with some original shows only available on Tubi. In the UK, Tubi's library includes a mix of Hollywood hits and popular British films, as well as beloved TV series and new genres to explore, like Bollywood and Nollywood films, and Arthouse Cinema.
Anjali Sud, the CEO of Tubi, mentioned that they have been perfecting their method of offering large, free, and enjoyable streaming services in North America for the past ten years. Sud believes that now is the ideal time to introduce this formula to audiences in the UK. Tubi is starting in the UK with a vast and diverse collection of content, including popular movies, original stories, and lesser-known treasures. The company is dedicated to listening to the preferences of UK viewers, and they plan to provide more of what they love in the future.
David Salmon, who is the Executive Vice President and Managing Director of International at Tubi, shared that in a time when regular TV shows all start to look the same and picking something to watch can be boring, Tubi stands out by offering a wide range of content that caters to different interests and passionate fan bases. He believes that Tubi can create a diverse and exciting collection of entertainment that puts UK viewers first and makes it simple and enjoyable to access top-notch content from all over the globe.
The website uses advanced technology to create customized experiences. Tubi is also dedicated to a completely free model supported by advertisements.
Soon, Tubi will be accessible to viewers in the UK as a free app on all the top smart TV systems, as well as on iPhones, Android phones, and online.
Tubi has made a name for itself as a competitive brand in the United States, recently matching Disney+ in total viewing time as reported by Nielsen's The Gauge Report. Additionally, Tubi remains the top player in the AVOD market.
Tubi is set to kick off a new marketing initiative starting July 15th. The campaign, called "Watch what truly interests you," is designed to challenge the idea of judging people based on their entertainment choices and encourage viewers to embrace all types of content without feeling ashamed.
