Ross and Rachel for the TikTok age: how Taylor Swift and Travis Kelce’s romance captured the world

Taylor Swift fans are known for their extreme dedication to her, even among other pop music fans. Recently, they have taken their adoration to new heights by attending multiple shows during her Eras tour and watching her concert movie at theaters. Now, they are also showing support for Swift's new boyfriend, Travis Kelce, by tuning in to his games as he plays tight end for the Kansas City Chiefs in the NFL.

After they started dating last summer, Swift has been a regular attendee at the Chiefs' games this season, frequently seen sitting with Kelce's family. This has attracted a lot of fans to come and watch the game. Recently, rumors about their relationship have reached a boiling point, with many people speculating that Kelce will propose to Swift at the Super Bowl on Sunday, when the Chiefs will play against the San Francisco 49ers. Despite being in Tokyo, Swift is expected to fly back just to attend the game.

The previous relationship of Swift with British actor Joe Alwyn was known for its secrecy, but her relationship with Kelce has been more public. Kelce attended Swift's show in Kansas City in July and tried to give her his number, but he failed. He jokingly said on his podcast that he was leaving the decision up to her. Swift became aware of the situation. In October, Kelce bought a $6 million house in a gated community in Missouri to improve their privacy. A month later, Kelce watched Swift perform in Buenos Aires, and she added a shoutout to her "guy on the Chiefs" in the lyrics of Karma. Later, she was captured running off the stage and into Kelce's arms.

In the last half-year, Swift has been visible with Kelce much more often than during her six-year relationship with Alwyn. As a result, they have become one of the most well-known couples in the United States, if not the entire planet.

People are very interested in famous couples, even if they aren't fans of them specifically. It shows that we are still fascinated by love and celebrities. However, with social media being so prevalent, many famous couples either don't seem as exciting anymore, or they try to keep their relationship private. Companies have recognized this and have started to use past famous couples in their Super Bowl commercials to generate hype, like when Uber brought Ross and Rachel from Friends back together for a commercial.

Similar to the infamous celebrity couple Posh and Becks, Swift and Kelce are the latest in a line of romantic tales involving famous individuals. Their story follows the classic trope of the high-achieving, popular girl (in Swift's case, she prefers to identify as a studious cat enthusiast) and the football jock with a compassionate nature.

Kelce's previous posts on Twitter portray a nice image of enjoying the small things in life, such as giving food to squirrels and listening to MGMT's Electric Feel song. Similarly, Swift's admirers are aware of her inner goofiness. Surprisingly, she is the only person to receive the Time magazine's person of the year award who responded by making an honest and unashamed reference to Harry Potter.

Swift and Kelce make for a likeable couple for a number of reasons. Both individuals are 34 years old, meaning they have reached an age that is considered a milestone in terms of maturity and experience. Additionally, they are both at the pinnacle of their respective careers and possess conventionally attractive features that many find appealing. The fact that they are both white also adds to the perception of their overall attractiveness and success. With backing from influential players in both the sporting and entertainment industries, it seems as though their success is only bound to continue. Interestingly, there are some people who support ex-President Trump who have accused the two of orchestrating their relationship to somehow influence the election in favour of Joe Biden, who Swift publicly endorsed in 2020. This idea has been criticised in the media and has been deemed to be without merit.

As per the chatter columnist Hunter Harris, their relationship is so perfect that it's almost unsettling. "It seems like an improbable coincidence, a rare opportunity, that the lady who was just crowned album of the year at the Grammys is romantically involved with the man who is about to emerge victorious in the Super Bowl."

Her supporters are definitely investing in it - and without a doubt. According to online activity and media coverage, Swift's appearance at Chiefs games has greatly enhanced the team's prominence by approximately $331 million (£260 million) as well as raised sponsorship by 20%.

At the same time, there has been a significant increase in the amount of young ladies tuning in to watch the NFL games this season. In fact, an estimated 2 million viewers have been added to a single Chiefs game. The San Francisco Chronicle has reported that Swift has accomplished something that appears to be impossible: she has made the NFL even more popular.

The "Taylor Swift effect" can be seen as strong proof when people talk about the pop star like they usually reserve for companies or even nations. In November of last year, she was recognized (together with Beyoncé) for contributing to a 5% increase in US GDP, which was higher than expected. The Eras tour has already made history as the largest tour ever, earning $1 billion in revenue and with almost a year still to come.

Kelce is just as determined as Swift, having joined a talent agency while he was still attending college in the hopes of becoming as well-known as a famous actor named The Rock. It's not hard to see why Kelce is so driven, though, as he has a great personality and is an excellent communicator. His recent partnership has helped increase his fame even more, with opportunities to appear on television and in movies. There was even a time when Kelce gained an impressive 124,000 new supporters on a social media platform every time Swift was seen at one of his sporting events.

Swift Inc, with 1.2 million followers, merged with Kelce, a company with 95 million followers. Although Kelce is much larger, the merger has still brought benefits for Swift Inc. For example, it has helped her move on from her brief relationship with Matty Healy from the band 1975, which disappointed many fans. Additionally, the merger has solidified her status as the most famous woman in the world, after a period of private life. Recently, sources close to Swift have leaked information alleging that her current partner, Alwyn, was threatened by her success. This suggests that Swift herself may have grown tired of keeping a low profile.

After a very successful year, Swift's love life has changed the way people see her. She is no longer just a very successful and wealthy pop star, but also a young woman who is in a happy relationship.

Swift received criticism for her high carbon footprint due to the frequent use of her private plane. However, recent news has surfaced that Swift along with Elon Musk are considering taking legal action against a college student who has made their flight schedules public. Before this, the media was mainly focused on whether or not Swift's private jet would get her from Tokyo to the US in time to watch her boyfriend win the Super Bowl.

Harris is skeptical about the authenticity of the relationship despite the widespread media attention. While it may have initially been a publicity stunt, Harris believes that Taylor Swift’s fame far surpasses that of Travis Kelce and thus, there is no need for her to resort to such tactics. Rather, it appears as though it is a strategic move for Swift to maintain a constant presence in the media.

No matter how you divide work and leisure, "Tayvis" is an entirely American romance in many regards: highly sellable, slightly overly saccharine, and served generously. It's a sign of our times that we're hungering for romance and fairy tales because they seem so scarce. As Swift croons, this is a love story - so why not agree?