Boss Creates First Super Bowl Collection
The Boss brand is strengthening its ties with the National Football League and has unveiled its premiere Super Bowl capsule.
Twelve months ago, Boss joined forces with a sports league to create a range of clothing for men and women. This lifestyle collection was released in two batches, with 22 teams being represented in each drop.
The latest Super Bowl collection has seven distinct styles that are not specifically made for any gender and come in shades of silver, white, and black. The collection offers a piqué jacket that has a gentle padding along with silver-tone hardware, cozy and comfortable T-shirts made with stretch jersey, and sweatshirts and hoodies in French terry fabric. Each item in the collection showcases unique touches such as the iconic Super Bowl LVIII logo and a bold football-helmet print. These fashionable items are designed to leave their mark with branded accents.
Boss is launching a new collection and will debut it at Super Bowl Experience in Las Vegas from February 7th to February 10th. Fans can buy the products and see some cool displays. The football game, where the Kansas City Chiefs will play the San Francisco 49ers, will take place on February 11th at Allegiant Stadium in Las Vegas.
Apart from the temporary store, the Boss website, the Las Vegas stores of the brand, and the NFL's online store, as well as some branches of Dillard's, Nordstrom, and Macy's, will offer the exclusive collection. The costs of the pieces range from $98 for T-shirts to $598 for a bomber jacket, while a hoodie costs $198.
