Southampton FC, 8×8 renew ties for 2024-25 season

Southampton FC, a team in the Premier League, has announced an extension of their sponsorship deal with the American company 8×8, which specializes in voice over IP services.

Under the terms of the agreement, the brand will continue to serve as the club's official expert in business communications for the 2024-25 season.

In February 2024, 8×8 became the official partner of Southampton FC following a successful sponsorship of their home match against Bristol City FC in November 2023.

Importantly, the deal features 8×8’s logo at press conferences, on stadium advertisements, in hospitality ticket giveaways, and in various other events.

8×8 is well-known as one of the top companies worldwide that creates software for business communication. Southampton Football Club uses the brand's contact center software for its ticket office, hospitality team, supporter services, and other important areas, helping the club maintain strong connections with its fans.

Huw Fielding, the IT Director at Southampton FC, remarked, “The contact center solution from 8×8 plays a crucial role in keeping our fans linked to the club. We handle tens of thousands of calls each season, and the software from 8×8 helps us ensure that both our callers and staff have the best experience possible.”

Greg Baker, the Chief Revenue Officer of Southampton FC, expressed, “8×8 has been an incredible ally for our club. We’ve seen significant achievements together outside of the game, starting with their match sponsorship, which has evolved into a highly advantageous Official Partnership for both parties. We are excited to continue collaborating with them to build on this success.”

Russell Tilsed, the Vice President of Sales for EMEA at 8×8, expressed his excitement about being named the Official Business Communication Partner for Saints. He mentioned that their collaboration with the club last season was very positive, and he’s eager to take that partnership further. Tilsed also highlighted the satisfaction of knowing that Saints trust 8×8’s solutions to enhance their interactions with fans. According to him, football clubs require the capability to connect with supporters across various platforms, especially during peak times around matchdays, and it's rewarding for everyone at 8×8 to be recognized by a Premier League team as a top choice for their communication needs.

Recently, the department also formed partnerships with P1 Travel, Paris Smith LLP, and P&O Cruises.