Pepsi Reveals New Look - First Refresh in 14 Years
On Tuesday, PepsiCo, the parent company of soda brand Pepsi, declared that the Pepsi logo will be updated after 14 years.
According to the recent press release from PepsiCo, the logo of the renowned brand will be transformed. The new design will feature the name "Pepsi" written in a contemporary and unique font inside the globe. Additionally, the stripes inside the circle will be amended and rotated, and the colors will also receive an update.
Pepsi's updated logo and overall appearance will feature the colors black and an intense shade of blue called "electric blue". According to PepsiCo, the incorporation of black demonstrates the company's dedication to Pepsi Zero Sugar moving forward.
The increase in the cost of Pepsi products is leading to more earnings for the company.
Todd Kaplan, who is the main person in charge of marketing at Pepsi, posted photos of the brand's fresh logo on his Twitter account.
Pepsi is starting a new phase and we are filled with enthusiasm. The brand will have a more modern and captivating appearance that will make it stand out more and allow individuals to indulge in their interests without hesitation. According to Kaplan's statement in the press release, the new design highlights Pepsi's longstanding legacy while propelling it to greater success in today's digital landscape.
Pepsi has recently introduced a fresh design for their brand's appearance, including an innovative and distinct shape for their cans' silhouette and a unique feature known as the Pepsi pulse. This pulse, which radiates from their iconic logo, is inspired by the liveliness and vitality of music. The company aims to infuse their brand with a fresh, modern vibe through this new look.
Limited-edition marshmallow-flavored soda from Pepsi and Peeps is now available in stores throughout the country.
According to PepsiCo, the North American market will be the first to witness the new logo and visual identity. This launch is scheduled for fall and coincides with the brand's 125th anniversary celebration. The rest of the world can expect to see the new designs in the following year.
According to the company, the fresh designs will be visible in both physical and digital areas, including product packaging, transport vehicles, clothing, and other items.
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In a Target store located in Los Angeles, California, you may find Pepsi products up for sale on display. However, due to the ongoing crisis in Ukraine, PepsiCo Inc is pondering on what measures to undertake regarding their business operations in Russia. This is in light of the fact that big corporations from the Western world are currently facing intense scrutiny.
The grocery store in Illinois has a collection of Pepsi bottles showcased on Thursday, February 10, 2022. PepsiCo is planning to announce their corporate outcomes on February 9, 2023. The picture is credited to Nam Y. Huh, an AP Images photographer.
In the most recent financial report, PepsiCo shared that its net revenue had gone up by approximately 11% compared to the previous fourth-quarter, reaching $28 billion from $25.25 billion. The company's net income for the same three-month period this year was $518 million, which was lower than in 2021.
During the middle of January, the large company selling food and drink announced that they were going to make some changes to the formula for their drink called Pepsi Zero Sugar. The alterations would make it have a more lively and intense taste.
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