"Pepsi® Reveals Fresh Logo and Visual Identity, Signifying the Next Chapter for the Esteemed Brand"

Pepsi

The recently introduced layout features a daring font, distinct pulse, and fresh color scheme. This includes the integration of black that emphasizes the company's dedication to Pepsi Zero Sugar.

Starting this autumn, Pepsi will be introducing a fresh new aesthetic throughout all of its brand touchpoints to celebrate the company's 125th birthday.

Pepsi, the well-known worldwide brand, is introducing a fresh emblem and visual branding system, which is the first makeover of the Pepsi globe logo in 14 years. The new appearance will be implemented in North America during autumn, in time for the brand's 125th anniversary, and then worldwide in 2024, marking the next phase of the brand with a forward-thinking mindset. The innovative design transforms the Pepsi brand into a symbol of its most unwavering and entertaining traits, covering all its appearances in the physical and digital realms such as packaging, equipment, fleet, fashion, and dining. Additionally, Pepsi is playing an essential role in attaining the PepsiCo Positive sustainable packaging goals, transitioning to 100% recycled PET bottles for 20oz Pepsi products, such as Pepsi Zero Sugar, by 2022. The logo and visual branding system acknowledge the brand's remarkable background while taking a significant step forward toward the future.

Across its remarkable history, Pepsi has maintained a challenging mindset and a strong connection to popular culture. From pioneering the Pepsi Challenge and revolutionising the Super Bowl Halftime Show to producing some of the most memorable advertisements of all time featuring world-famous musicians and actors, Pepsi has constantly pushed the envelope of culture, providing unique and unforgettable experiences for its fans while remaining timeless and iconic. Pepsi has also consistently reinvented itself through bold marketing and product innovation, such as creating its own television programs, exploring Web3 technologies, and introducing a variety of exciting new cola flavours, including Nitro Pepsi, Pepsi x Peeps, Pepsi for SodaStream, and an improved Pepsi Zero Sugar taste in the US, to provide its fans with the richest-tasting zero-sugar cola on the market.

First and foremost, Pepsi strives to bring its fans more opportunities for guilt-free pleasure. In a world that is becoming more digital by the day, Pepsi's refreshed and unique design incorporates movement and animation in its visuals, giving it the ability to transition effortlessly between physical and digital environments, whether it's sitting on a store shelf or existing in the virtual world. This also enables greater collaboration and creativity with Pepsi's partners and retailers, as well as providing more opportunities for fans to engage with the brand in places where they shop, dine, work, and have fun.

In PepsiCo, we create our brands with a captivating and complete narrative in mind. One of our successful brands is Pepsi, which has undergone numerous transformations for over a century to stay relevant in popular culture and in people's daily routines," shared Mauro Porcini, who is the Senior Vice President and Chief Design Officer of PepsiCo. "Our goal with the new brand identity is to link future generations with the brand's origins, by fusing traditional elements with modern ones that represent our daring ventures for the future."

Todd Kaplan, the Chief Marketing Officer of Pepsi stated that Pepsi has been an important brand in pop culture for 125 years and has constantly evolved with the changing times. He expressed his excitement for Pepsi's new era and modern look, which will help the brand stand out more and give people new opportunities to enjoy what they love without reservation. Kaplan emphasised that the new look still highlights the best of Pepsi's remarkable history while also propelling it towards success in the digital age.

The logo and visual identity carefully took inspiration from its 125-year history and included contemporary elements to produce a design that is confidently up-to-date and undoubtedly Pepsi. Important features of the design include:

The latest Pepsi logo and overall appearance will make their first appearance in North America this autumn, and will be released worldwide in 2024. To be kept in the loop on Pepsi-related news, supporters can track Pepsi's social media accounts on Instagram, Facebook and Twitter (@Pepsi). Have a look at the fresh logo and appearance here.

Every day, PepsiCo's products are consumed by over one billion people across 200 countries and territories worldwide. In 2022, the company made a net revenue of over $86 billion thanks to its range of convenient foods and beverages, featuring brands like Lay's, Doritos, Gatorade, and Pepsi-Cola. PepsiCo's extensive product line offers a variety of tasty foods and drinks, including various iconic brands with estimated annual retail sales exceeding $1 billion.

At PepsiCo, our goal is to become the number one company in the global beverage and convenient foods industry by succeeding with our pep+ (PepsiCo Positive) strategy. pep+ is a comprehensive plan that prioritizes sustainability and human capital, ensuring that we work within the limits of our planet and contribute to positive progress for both our environment and society. To learn more about our company and our mission, visit www.pepsico.com, and join us on social media at @PepsiCo on Twitter, Instagram, Facebook, and LinkedIn.

For press inquiries, please get in touch with Alison Meade by emailing [email protected]

The blog post comes from PepsiCo Beverages North America.

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