First-Of-Its-Kind “EA Sports Madden NFL Cast” to Stream Live Exclusively on Peacock for Texans-Chiefs Matchup on Saturday Dec. 21 at 1 P.M. ET | News

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The Los Angeles Rams have introduced a new partnership with Genius Sports to provide fans with advanced, real-time highlights powered by Next Gen Stats during games at the stadium.

Genius Sports teams up with Reddit to enhance a new sports scoring feature for the NFL Season.

Genius Sports has introduced GeniusIQ to speed up the adoption of artificial intelligence in sports worldwide.

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Coca-Cola experiences a 10% increase in click-through rates during the FIFA World Cup.

**Fan Engagement Platform vs. Demand-Side Platform (DSP)** When comparing a fan engagement platform to a demand-side platform (DSP), it's important to understand their distinct purposes and functionalities. A fan engagement platform focuses on building and maintaining connections with fans or users. It provides tools for creating interactive experiences, managing fan communities, and enhancing communication between fans and brands. The main goal is to foster loyalty and emotional connections through personalized content and engagement strategies. On the other hand, a demand-side platform is primarily used for advertising. It allows advertisers to purchase ad space across various platforms and websites using automated processes. DSPs utilize data and algorithms to optimize ad placements, targeting specific audiences based on their behaviors and preferences. The aim is to maximize advertising efficiency and reach the right consumers at the right time. In summary, while a fan engagement platform is centered around nurturing relationships and engaging with fans, a demand-side platform is geared towards optimizing digital advertising efforts.

Fan identity visualizations in marketing

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