Bitpanda Partners with NFL to Boost American Football in Europe
Bitpanda, a digital investment platform situated in Vienna, has declared a lasting collaboration with the National Football League (NFL).
This partnership began at the beginning of the 2024 season on September 5, 2024, and is an important achievement for both groups as they aim to grow their influence and connect with different viewers throughout Europe.
Bitpanda Fuels NFL Excitement In Europe
The collaboration is happening while the NFL is getting more popular in Europe, especially in Germany.
Starting in 2022, the league has been holding regular season games in stadiums in Germany, building a dedicated group of fans and capitalizing on the reputation of prominent NFL players in the area.
The increasing fascination with American football is creating a promising opportunity for Bitpanda to expand its reach through sports partnerships.
Eric Demuth, one of the Co-Founders and the CEO of Bitpanda, shares his passion for football and the NFL. He believes that football is gaining popularity in Europe and attracting a wider audience.
"That's why teaming up with the NFL just makes sense for us. Our goal is to bring the electrifying energy of American football to our Bitpanda family through this partnership."
Exclusive Fan Experiences For Bitpanda Users
The collaboration will provide Bitpanda customers with special fan opportunities such as attending the NFL game in Germany, exclusive merchandise, and unique content.
This strategy is in line with Bitpanda's goal of increasing user interaction and trust by providing special features that go beyond its main financial services.
Bitpanda will make its debut as an NFL partner on November 10 at the Allianz Arena in Munich, which is also the home of FC Bayern München, another company in partnership with Bitpanda.
The upcoming match between the New York Giants and Carolina Panthers will highlight the collaboration both on and off the field, representing a major opportunity for Bitpanda to increase its presence in the world of sports.
Alexander Steinforth, who is the General Manager of NFL Germany, says: "We are amazed by the comprehensive plan that Bitpanda has in place to help promote football in Germany."
"We believe that our shared love for football was the foundation of our partnership, and we aim to base all of our collaborations on this mutual passion."
The partnership goes beyond just being at the stadium. Bitpanda has secured deals with important NFL broadcasters like RTL, DAZN, and BelN. These agreements guarantee that Bitpanda's brand will be heavily featured in NFL broadcasts throughout Europe.
Bitpanda is collaborating with NFL stars Sebastian Vollmer and Markus Kuhn, who are two of the top analysts for the league in Europe. Together, they will produce unique content for their fans during the season.
Daring Marketing Plan
This shift to collaborating with sports organizations marks a big change in Bitpanda's marketing plan. Being in the fintech industry, which is constantly changing and full of competition, forming a partnership with the NFL could give Bitpanda an important advantage in gaining new users and increasing brand awareness.
The collaboration gives Bitpanda the opportunity to connect with the large and dedicated NFL fan community, possibly turning fans of sports into customers of its online investment platform.
This partnership allows Bitpanda to stand out in a competitive financial technology industry and connect with a wider range of users. The NFL benefits from this collaboration by gaining more support for its expansion into Europe and tapping into Bitpanda's tech-savvy customer base.
As we get closer to the 2024 NFL season, everyone will be watching closely to see how this special collaboration plays out.
Eric Demuth ends by saying: "We are blending our advanced technology with the wide reach and devoted fans of the NFL to create innovative experiences that will appeal to both American football fans and investors. This is just the start of what we think will be a partnership that changes the game."
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