Paramount celebrates Mean Girls Day

On October 3rd, which is known as Mean Girls Day, Paramount Consumer Products & Experiences marked the occasion in recognition of the film's 20th anniversary.

To mark the 20th anniversary of the renowned 2004 movie Mean Girls from Paramount Pictures, Paramount Consumer Products & Experiences is unveiling some of the trendiest merchandise and experiences arriving in stores for the most exciting day of the year – October 3rd, also known as Mean Girls Day.

Some of the key events include special anniversary screenings in collaboration with Fathom on October 3rd and 6th. "Mean Girls The Musical" is still performing in London's West End at the famous Savoy Theatre, with tickets available until April 2025. The North American tour of "Mean Girls The Musical" is also ongoing, with upcoming stops in York, PA; Washington, DC; Norfolk, VA; Cleveland, OH, and several other locations. Additionally, a new Snapchat collection featuring "Mean Girls" and Bitmoji has been launched, bringing a fun seasonal vibe to the over 2.7 billion Bitmoji avatars created around the world.

In the realm of consumer goods, fans can browse Mean Girls items at the specially designed Mean Girls Amazon Storefront: Amazon.com/MeanGirls. In a collaboration of two popular cultural brands, Bratz and Mean Girls are debuting exclusive limited-edition collector dolls, which can be found solely at Bratz.com. Cottage Door Press has released Mean Girls Mocktails, filled with fun and unique drink recipes. Additionally, Crocs has introduced the Mean Girls Classic Clog in bright pink, along with the Mean Girls Classic Platform Clog and a set of five JibbitzTM charms.

Taking cues from the iconic queen bee Regina and the effortlessly stylish Janis, Dime sunglasses showcase a playful spin on the beloved Mean Girls theme. The Forever 21 x Mean Girls collection, celebrating the film's 20th anniversary, includes a variety of items inspired by the movie, such as festive Santa Baby outfits, stylish pleated skirts, comfy tracksuits, trendy trucker hats, and much more across fashion, accessories, home goods, and beauty. You can also find Funko Pop! figures of Cady, Regina, Janis, and Damien, plus Hallmark is set to launch a Burn Book Keepsake Ornament to enhance your holiday decorations.

The Heydude x Mean Girls collection showcases two styles: the Hudson Lift “Cool Mom” Sneaker and the Wendy “Burn Book” Slip-On, both featuring designs inspired by the iconic movie. You can find the original Mean Girls as well as this year's updated version, Mean Girls (2024), available from Paramount Home Entertainment in 4K Ultra HD, Blu-ray, and Digital formats. Additionally, there's a Little Golden Book by Cara Stevens, with illustrations by Vivien Wu and Chivaun Fitzpatrick, allowing readers to revisit the Mean Girls tale. It's an ideal read for kids ages 2-5, trendy moms, and collectors of all ages.

Motivated by the Winter Talent Show event, Fisher-Price has introduced a new Little People Collector set showcasing all four members of The Plastics dressed in their iconic Santa outfits. Additionally, Loungefly has released a collection themed around Mean Girls, which includes a mini backpack, crossbody bag, wallet, and pencil case, available exclusively on Amazon.com. Ocean Spray has also unveiled a special edition bottle of Ocean Spray Zero Sugar Cranberry and Mixed Berry Juice Drinks.

Exclusively in the UK, Pawsome Paws Boutique has launched an official collection of dog walking accessories themed around Mean Girls. This collection includes designs that pay homage to the iconic film. Additionally, there's a special Mean Girls x RockLove jewelry line, which showcases seven distinct items, such as a Burn Book necklace, a charm bracelet, and sterling silver pieces featuring the phrases “So Fetch” on a necklace and a ring.

Juicy Couture has collaborated with Sam's Club to produce a signature zip-front track jacket available in five classic velour colors, along with coordinating pants. Meanwhile, Stoney Clover, a brand that specializes in customizable travel and lifestyle accessories, is allowing fans to design their own pieces inspired by The Plastics. These items come with embellished and embroidered patches that showcase some of the most unforgettable quotes and symbols from Mean Girls.