Wrapped Up in History: Asahi Super Dry 0.0% Celebrates Manchester City’s Iconic Derby Days With Limited-Edition Derby Day Scarves Collection | The Bri
Asahi Super Dry 0.0% has partnered with well-known football analysts Opta and Manchester City FC to launch a special collection of limited-edition Derby Day scarves. These scarves take inspiration from two of the most memorable recent Manchester Derby matches. The designs are based on Opta's match statistics from these classic encounters, with each stitch representing an important game stat. The Derby Day Scarves were showcased in a new photoshoot featuring Manchester City icons Joleon Lescott and Steph Houghton. They will be available exclusively at The Cityzens’ Arms, allowing fans to wear a part of football history.
On December 13, 2024, in anticipation of one of England's most iconic football matches, the Manchester Derby, Asahi Super Dry 0.0% has collaborated with football analysis experts Opta and Manchester City FC to create a special collection of Derby Day scarves. These scarves draw inspiration from two unforgettable derby matches in recent history, showcasing moments from both the men's and women's games.
The brand-new Derby Day scarves have become a part of Manchester City history. The designs are inspired by the data from two of the most memorable Manchester Derbies, with each stitch highlighting an important statistic from the games, such as possession, shots, goals, and significant moments. These scarves truly capture the spirit of these legendary matches.
The scarves come in two unique designs, each celebrating some of City’s most memorable Derby Day victories. One design commemorates the Premier League match where Manchester City triumphed over Manchester United with a score of 6-1 in October 2011. The other highlights the Women’s Super League game in February 2021, where City won 3-0 against United. These matches are famous for unforgettable moments, like Mario Balotelli’s famous ‘Why Always Me’ celebration and Caroline Weir’s incredible long-range goal over United’s goalkeeper, Mary Earps.
Supporters have the opportunity to scan a QR code found on the scarves, which will connect them to detailed insights on the Derby Day matches provided by Opta. They can also refresh their knowledge of Manchester City’s history by revisiting some of the most iconic moments from this famous rivalry.
Manchester City icons Joleon Lescott and Steph Houghton have unveiled the exclusive scarves, which were inspired by the matches in which they both played.
"Participating in the Manchester Derby was one of the greatest moments of my career, and it’s clear that the 6-1 victory at Old Trafford is something I’ll never forget," shared former Manchester City defender Joleon Lescott. "Asahi Super Dry has done a fantastic job capturing the essence of that day with their new Super Scarves – I believe the fans are going to really appreciate them."
Steph Houghton, the ex-captain of Manchester City Women, expressed her thoughts: “Some of my most cherished moments in football were during the Derby matches. It's fantastic that Asahi Super Dry is celebrating these memories and honoring our incredible victory against United in 2021. I'm looking forward to achieving a similar outcome in the next match!”
Robert Hobart, the Marketing Director at Asahi UK, stated: "Supporters of football realize that Derby Days hold a unique significance in Manchester. This matchup has given us countless unforgettable moments, and we aimed to craft something meaningful for the fans. We believe that the Derby Day Scarves beautifully honor some of the most memorable games from recent times and provide a piece of gear that both fans and players can proudly display."
The newly released Derby Day Scarves celebrate Asahi Super Dry 0.0%'s sponsorship of the reigning Premier League champions and will only be sold at Asahi Super Dry’s The Cityzens’ Arms. This is a unique chance for fans to sport a piece of history. Located at The Waldorf on Gore Street, The Cityzens’ Arms is designed to honor both the refreshing crispness of Asahi Super Dry and the rich legacy of Manchester City Football Club, serving both Asahi Super Dry and Asahi Super Dry 0.0% to fans on Derby Day.
For more details about Asahi Super Dry's partnership with Manchester City, please reach out to:
You can reach Shoma Amin at Asahi UK by emailing [email protected] or calling +44 7788 345 806.
### Overview of Asahi Super Dry Asahi Super Dry is a distinctive Japanese beer known for its crisp, clean taste and refreshing qualities. Launched in 1987, this beverage quickly gained popularity both in Japan and around the world. The brewing process involves a unique method called "karakuchi," which emphasizes a balanced flavor that is neither too sweet nor too bitter. Asahi Super Dry is often enjoyed alongside various dishes, making it a versatile choice for many occasions. Its light body and smooth finish make it a go-to beer for those seeking a refreshing drink that pairs well with food.
Asahi Super Dry was launched in 1987, transforming the beer landscape and introducing a fresh flavor to beer lovers everywhere. Nowadays, it stands as the top beer in Japan, and we take pride in the fact that our cutting-edge brand has become a symbol of modern Japan on the global stage. Each batch of Asahi Super Dry is crafted meticulously, adhering to the highest quality standards, under the guidance of skilled Japanese brewers. We consistently strive to innovate our brewing processes and enhance our quality control measures. Our dedication to advanced brewing practices will enable us to share Asahi Super Dry with the world. For further details, please visit https://www.asahisuperdry.com/en-gb/home/.
Asahi UK, a branch of Asahi Europe & International, handles sales, marketing, and customer services for the UK and Ireland. With a selection of Super Premium Beer brands, Asahi UK enhances consumer experiences by offering innovative products and outstanding service alongside a top-notch range of premium beers, ales, and ciders, including Peroni Nastro Azzurro, Asahi Super Dry, Meantime, Fuller’s London Pride, and Cornish Orchards. Based in Woking, the company is dedicated to building high-quality, super premium brands and creating commercial success in the market, driven by a strong commitment to collaboration, excellent customer service, and the development of its workforce.
For more details about Asahi Super Dry's partnership with Manchester City, please reach out to:
Shoma Amin at Asahi UK can be reached at [email protected] or by phone at +44 7788 345 806.
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