Exclusive: Poll shows cost of living worries voters more than tax hike fears

A survey indicates that voters are more concerned about the rising cost of living than possible tax increases. This news may be comforting to some members of the Labour party who are anxious about the ongoing Tory efforts to create fear around Labour's tax proposals.

The recent poll conducted by YouGov on behalf of the advocacy organization Stop the Squeeze, which was shared only with LabourList, revealed that 43% of voters are more anxious about the expenses of everyday life than they are about possible tax increases. Only 16% stated that tax increases were their primary concern, while 36% expressed worries about both issues simultaneously.

It seems like Labour is doing well with voters, as more people have heard them talking about dealing with the high cost of living compared to the Conservatives. 44% of voters said they heard Labour discussing their plans, while only 30% said the same for the Conservatives. However, 43% of voters said they hadn't heard either party talking about their plans.

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The price of everyday expenses was listed as one of the top two concerns voters said they wanted political parties to focus on, along with healthcare. Cost of living was chosen by 53% of respondents, while only 12% chose taxes.

Megan Davies, a member of the Stop the Squeeze campaign, stated that families who are finding it difficult to afford both food and energy bills are eagerly hoping for actions that will increase their quality of life and keep them secure in the long term.

However, she argued that the election campaign did not appear to address the issue of the cost of living.

People understand that simply hoping and delaying will not solve this crisis. We need courageous strategies, such as ensuring accessible and environmentally-friendly energy, and increasing taxes on the wealthiest individuals, to tackle the underlying reasons for declining living conditions.

Check out the Labour party's manifesto for 2024, featuring 12 lesser-known policies that could have a big impact.

The promises made by Labour in their manifesto and campaign are focused on addressing high costs for people. Keir Starmer has recently promised that voters will see an improvement in their financial situation by the end of a Labour government's first term.

A Labour website section discusses the party's proposals to address the cost of living. It outlines the New Deal reforms aimed at improving workers' rights and the creation of a National Wealth Fund to generate new job opportunities. Additionally, there are plans for a campaign to insulate homes and a commitment to significantly increase affordable housing options.

The Conservatives keep saying that Labour will raise taxes to cover a supposed £2,000 hole in their spending, but Labour doesn't agree with these numbers. They also point out that the Conservatives have actually increased taxes to record levels in recent years.

Check out our in-depth analysis of the 2024 general election.

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