Research Center: Ontario Must Improve Sports Betting Ad Regulation

Gambling advertising

CAMH, based in Toronto, says that increased gambling ads on TV, broadcast, and online are harming consumers' well-being. As a result, more people are developing gambling problems.

Protect Consumers: CAMH Calls For Action

The AGCO made a new rule to stop athletes from advertising gambling. CAMH thinks this is not enough. Marketing is everywhere in Ontario and young people see it.

AGCO did a good thing by not using famous people in gambling ads. However, it's not enough. CAMH says that sports gambling ads are still making it seem normal to gamble, even without famous people in them.

Sports gambling is often advertised as entertainment. People may get excited to win big, but they don't think about losing. CAMH thinks that a whistle-to-whistle ban would be better. This would stop all betting-related content, including commercials and articles. It would also stop people from being tempted to bet.

CAMH thinks too much talking about betting between commentators is a problem. They want gambling ads to follow the same rules as alcohol ads. Betting on sports in Ontario is getting more popular.

Sports Betting In Ontario: A Huge Market Set To Expand

Sports fans in the province bet $35.5 billion on different contests on 76 controlled websites in the first year. In the first 12 months of official operation, there were 1.65 million active accounts, and these numbers are increasing. CAMH wants to eliminate the signs on stadiums and overlays of betting companies.

People want stricter rules for sports gambling all over the world. Fanatics, a company in Ohio, USA, got in trouble for an ad that connected their sports apparel and sports betting businesses. In the UK, gambling laws are changing a lot. Europe is making their advertisement rules and gambling laws tighter too.

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