Dyson to cut more than a quarter of UK workforce


Dyson, a company that makes vacuum cleaners and air filters, is getting rid of around 1,000 jobs in the United Kingdom as they make changes to their business around the world. This means that their workforce in Britain will be reduced by over 25%.

Employees were informed on Tuesday morning about the layoffs as a way to decrease the company's 15,000 employees worldwide as part of a larger effort to cut costs.

Dyson, a company famous for its vacuum cleaner without a bag, hand dryers, and fans without blades, employs 3,500 people in the UK, with locations in Wiltshire, Bristol, and London. The assessment that led to this choice started before the general election was disclosed in May.

Hanno Kirner, the CEO, stated: "Our company has expanded rapidly and, like all businesses, we regularly evaluate our worldwide operations to make sure we are ready for what lies ahead. Therefore, we are considering making alterations to our company layout, which could lead to some job cuts."

Dyson is immersed in highly competitive international markets, where the speed of innovation and progression is continually increasing. We understand the necessity of staying innovative and adaptable in this landscape.

He mentioned that eliminating jobs is always a difficult and emotional process, and assured that the company will provide assistance to those impacted.

Sir James Dyson, the creator of Dyson, established the company in Malmesbury, Wiltshire, in 1991. Although Dyson produces the majority of its products outside of the UK, the company conducts a large portion of its research, development, and product design within the country. The UK will continue to serve as a significant hub for Dyson's research and development efforts.

Malmesbury will still be the location of the Dyson Institute, where 160 university-level engineers work on Dyson projects for three days a week and study for two.

In Asia, Dyson faces competition from local companies who quickly release similar products after Dyson launches theirs. When the company's founder, who supports Brexit, moved the headquarters to Singapore in 2019, he noted the rising significance of supply chains and customers in Asia.

For over thirty years, Dyson has expanded its product offerings from just vacuum cleaners to include hairdryers, fans, and air filters. The company had been developing an electric vehicle, but ended the project in 2019.

They introduced their initial wearable item 24 months ago: Bluetooth headphones that purify the air and come with a visor. They also transitioned into the field of robotics and aims to release machines that can handle tasks like washing dishes in households by the year 2030.

In that year, the company gave a £1.2 billion payment to the holding company in Singapore owned by its founder. This payment was given to the main company, Weybourne Holdings, which also possesses the wealthy family's office, Weybourne Group, and investments in land and insurance in the UK. The payment increased from £1 billion in 2021, and brought the total amount taken out by Dyson from his technology company to £4 billion over the previous five years.

Dyson is one of the wealthiest individuals in Britain, with a fortune that was valued at £20.8 billion in May, as reported by the Sunday Times.

In December, he tried to prove that the Daily Mirror was wrong in saying that he was a hypocrite for supporting Vote Leave while moving his global head office to Singapore.

Dyson became more and more negative about the previous Conservative government in its last year. In May, he said that Rishi Sunak's promise to make the UK a leader in science and technology was just a empty phrase for political gain.

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