The Euros are propelling China’s BYD in the face of European tariffs | Semafor

Observations from Sh:z, the Institute of Asian Studies in Central Europe, and WeChat's Xiǎomāo Xīnlán Liáo Chē.

The UEFA European Championships, beginning on Friday, has BYD, a major Chinese electric vehicle company, as its official sponsor despite recent tariffs imposed by Brussels on Chinese EVs. This solidifies BYD's position as a strong competitor to Tesla in the European market.

Traffic Lights Communication: International perspectives on the main current events.

BYD's Success Depends On The Euros

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Volkswagen, the well-known car brand from Germany, has decided not to sponsor the Euros for 2021. They have explained that they are focusing on managing their expenses. According to a brand researcher from Sh:z, VW already has a strong presence in Germany and does not require the extra publicity. On the other hand, BYD, a Chinese electric vehicle manufacturer, is willing to spend millions on advertising as they feel they lack recognition and acceptance in Germany, despite their recent successes. Despite this, it is still too early to say whether or not BYD will be able to win over Germans, as China analyst Sebestyén Hompot shared with Semafor.

BYD Sparks New Chinese Soccer Wave

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There's a new way to travel in China, and it involves a bright pink cat-themed train! Known as the Xiaomao Xinlan Liao Che, which translates to "Little Cat Blue Train," this fun and unique mode of transportation is designed to appeal to families and children. The train is decorated with cute cat motifs, from the seats and windows to the exteriors. Even the conductor is dressed in a cat-shaped hat! It operates in the province of Guizhou, located in southwestern China, and travels through some stunning natural landscapes that are sure to delight passengers of all ages. In addition to the charming aesthetics, the Little Cat Blue Train offers amenities like snack bars, play areas, and even cartoon screenings to keep young travelers entertained. This is a great way to make long journeys more enjoyable, while also providing an opportunity to experience the beauty of China's countryside. Overall, the Xiaomao Xinlan Liao Che is a must-try for family trips, with its adorable decor and fun activities. It's a great alternative to regular train journeys, and a surefire way to create lasting memories of a Chinese adventure.

Beijing's strategy of becoming a major soccer force did not succeed due to poor business deals and possible corruption, which resulted in the collapse of numerous clubs and left international players unpaid. However, BYD is optimistic that it can transform China's soccer fortunes by activating a fresh, younger group of Chinese players, according to Xiǎomāo Xīnlán Liáo Chē, a WeChat blog chronicling China's vehicle industry. BYD welcomed over 100 of China's best teenage soccer players to its Shenzhen headquarters to observe the Euros kick-off, as well as arranged friendly games with youth sides from Europe. “To make Chinese football and Chinese cars more robust, going global is the sole option,” the blog stated.

EU Tariffs May Not Harm BYD

According to a recent CNN report, there is still room for BYD to grow in Europe, despite the latest tariffs imposed on Chinese EVs by the bloc. Brussels has put a 17.4% tariff on battery-powered vehicles, which is the lowest among Chinese EV makers. As a result, BYD can still reduce its prices to stay competitive with other European EV manufacturers, as noted by a Rhodium Group analysis. However, a 40% to 50% tax could affect BYD's profits in Europe, but this would violate World Trade Organization rules. As previously reported by Semafor, SAIC, a state-owned Chinese EV maker, is greatly affected by the tariffs, but BYD's production expansion in Hungary and its diversification into plug-in hybrids give it an advantage in maneuvering around these tariffs.