Iconic Character Bluey Makes Debut at Build-A-Bear Workshop

Experience the joy of Bluey with our special make-your-own plush toys and exciting new accessories!

Build-A-Bear Workshop (NYSE: BBW) is thrilled to introduce its very first collection featuring Bluey, thanks to a partnership with BBC Studios. This new lineup brings the adored characters Bluey and her family from the popular animated series into the Build-A-Bear collection. Bluey and Bingo fans will be excited to welcome these soft toys and can dress them up in fun new outfits and accessories. Build-A-Bear’s collaboration with BBC Studios began with Doctor Who and now includes Bluey, appealing to both younger audiences and long-time fans of the show. Bluey, a global sensation, has become the most-watched series on streaming platforms in the U.S. so far this year (2024).

Starting today, visitors can head to participating Build-A-Bear Workshops or shop online at Bluey Plush & Stuffed Animals | Build-A-Bear® (buildabear.com) to snag their own charming Bluey and Bingo plush toys. The Bluey Build-A-Bear lineup includes a customizable Bluey plush that has her name on the left paw pad, along with her little sister Bingo. Shoppers can also dress up their new furry friends with costumes inspired by Granny Janet and Granny Rita, as well as options like a sleeper and shirt. Additionally, they can enhance their plush with the famous Bluey theme song or character catchphrases. Whether playing the game of "Grannies" or simply being a cuddly companion, Bluey and Bingo are ready for countless fun. With nearly 50,000 people already on the waitlist, this special Bluey collection is likely to sell out fast.

"Drawing from our legacy of successful licensed partnerships and our dedication to enhancing branded collaborations, we're excited to announce that we're extending our relationship with BBC Studios to include Bluey," stated Sharon Price John, President and CEO of Build-A-Bear Workshop. "Bluey is a beloved character representing joy, creativity, and family enjoyment—principles that align closely with Build-A-Bear's mission. This partnership emphasizes our worldwide popularity and demonstrates our ability to connect with multiple generations. We can't wait for our guests to enjoy the 'stuff they love' with Bluey and Bingo and to make lasting memories with their new plush companions."

Created through a collaboration between ABC Children's and BBC Studios Kids & Family, Bluey is produced by the Emmy® Award-winning Ludo Studio, with support from Screen Queensland and Screen Australia. BBC Studios Kids & Family manages global distribution and merchandise rights for the series. It is available for streaming to audiences in the U.S. and around the world (except for Australia, New Zealand, and China) on Disney Channel, Disney Jr., and Disney+ thanks to a partnership between BBC Studios Kids & Family and Disney Branded Television. In Australia, the show airs on ABC.

*Data Source: Nielsen Media Research, U.S. data reflecting the amount of time individuals aged 2 and older spent watching streaming series, as monitored by Nielsen's streaming content ratings from January 1, 2024, to July 28, 2024.*

### About Build-A-Bear® Since its launch in 1997, Build-A-Bear has transformed into a cherished brand loved by people of all ages. Its mission is to "add a little more heart to life," allowing visitors to create their own "furry friends" for celebrating and remembering important moments. Customers can design their stuffed animals by engaging in activities like stuffing, dressing, accessorizing, and naming their teddy bears and other plush toys, using characters from the company's unique collection as well as various popular licensed products. With more than 500 locations worldwide that are owned, operated by partners, or run as franchises, the interactive experience Build-A-Bear offers, along with its connection to pop culture, helps build strong emotional ties with consumers. This personal engagement has allowed the company to grow beyond physical storefronts to include online sales through www.buildabear.com, as well as expand into new product categories through licensing agreements with top manufacturers. Additionally, Build-A-Bear has ventured into creating entertaining content through Build-A-Bear Entertainment, its subsidiary. The latest marketing campaign, "The Stuff You Love," celebrates over 25 years of creating meaningful memories around the globe. For the fiscal year 2023, Build-A-Bear Workshop, Inc. (NYSE: BBW) reported total revenues of $486.1 million. For further details, check the Investor Relations section on buildabear.com.

### About BBC Studios Brands & Licensing The BBC Studios Brands & Licensing team plays a key role in expanding BBC Studios' intellectual property through creative brand extensions that engage fans around the globe. By collaborating with well-known brands like Doctor Who and Bluey and partnering with major promoters and publishers, we spark fans' imaginations and create unforgettable moments that build brand recognition. Our varied portfolio includes consumer products, live shows, gaming, and publishing. Meanwhile, BBC Studios Social boosts our digital presence, having garnered over 6.5 billion views on social videos in 2023, which opens up opportunities for advertising and branded content. Backed by our award-winning teams, we concentrate on discovering innovative ways to enhance our global brand impact and foster digital growth.

### About Ludo Studio Ludo Studio is an award-winning Australian production company recognized with a BAFTA, several Emmy® awards, a Logie, and a Peabody award. Named one of TIME's Most Influential Companies of 2024, the studio specializes in creating original scripted dramas, animations, and digital narratives crafted by exceptional local talent. Their work is distributed worldwide and enjoyed by audiences all over the globe. Visit us at ludostudio.com.au for more information.

### About Bluey Bluey is a charming and energetic Blue Heeler puppy who lives with her mum, dad, and younger sister, Bingo. With her boundless enthusiasm, Bluey creates games that often take unexpected and amusing turns, engaging her family and neighbors in her playful adventures.

Bluey is brought to life by Joe Brumm, with production handled by Ludo Studio, an Emmy® Award-winning company, for ABC KIDS in Australia. It is also co-commissioned by ABC Children's and BBC Studios Kids & Family. The show has been financed in partnership with Screen Australia and proudly boasts that it is entirely created, written, animated, and produced in Brisbane, Queensland, Australia, with support from the Queensland Government via Screen Queensland and the Australian Government. In addition, Bluey is available for audiences in the U.S. and around the world (excluding Australia, New Zealand, and China) on Disney Channel, Disney Jr., and Disney+, thanks to a global broadcasting agreement between BBC Studios Kids & Family and Disney Branded Television.

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