Tom Daley swaps the pool for the bathtub in new British Gas campaign - More About Advertising
British Gas appears to keep moving forward, consistently strengthening its brand with assistance from T&Pm, even in the face of energy shortages, reductions in winter fuel support, and seasonal price increases.
Team GB diver Tom Daley is back in the advertisements, this time enthusiastically endorsing a new promise for same-day boiler repairs. The campaign will make its TV debut during The Great British Bake Off.
Andy Freeman, the marketing director at British Gas, stated, "We recognize how much chaos and stress a malfunctioning boiler can create. This campaign showcases our dedication to ensuring that homes across the country remain warm and functional. We're committed to supporting everyone during their challenging moments, as everyone deserves to feel secure in their living environment."
Matt Moreland and Chris Clake, the creative directors at T&Pm, stated, “As winter approaches, nobody wants to deal with a malfunctioning boiler. Instead of highlighting the chaos it can bring, we aimed to break away from typical marketing approaches with a lighthearted campaign that emphasizes a positive solution. Tom Daley portrays a satisfied customer, but the true stars are the British Gas engineers like Darren, who are always ready to save the day.”
Creative rating for MAA: 6.5
