LEGO X Adidas Buildable Superstar Shoe has launched – and it's the first shoe of its kind
LEGO and Adidas have teamed up to create the world's first buildable LEGO Adidas Superstar Shoe.
The two iconic brands have come together to create a first of it's kind shoe, bringing together LEGO bricks and one of the most popular trainers on the market.
The sneaker gives fans the chance to to create the shoe exclusively from LEGO brick elements.
Sneakerheads can create the adidas graphic, the iconic three stripe logo, the classic shell toe pattern, and the instantly recognisable Adidas logo - all from LEGO bricks.
The Superstar LEGO will be available from July 1, and is available in adult and junior sizing.
They're priced at £79.99 a pair, and will be available exclusively through lego.com/adidas-superstar, and adidas.co.uk.
Florian Müller, Senior Designer, LEGO Group said: “As a kid of the 80s and growing up in the 90s, the Superstar sneaker with its rich street art culture was such an iconic item, and that’s also when I got my first pair”
“So when the collaboration with adidas started I was super excited to work on this model. As shoes represent very organic objects, made from flexible material that also look different on every person, it was a fun challenge to translate this into the LEGO System in Play, which by nature is square and blocky.
"Thanks to the Superstar team at adidas Originals it’s been a super collaborative process with valuable insights shared about the art of shoe making, and now we just look forward to seeing how fans will take to the model, customizing it in their own unique and wonderful ways”.
Set your alarms now for July 1, they're going to fly off the shelves.
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